From the course: Running a Design Business: Creative Briefs

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Working with clients on creative briefs

Working with clients on creative briefs

From the course: Running a Design Business: Creative Briefs

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Working with clients on creative briefs

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In order to develop a great creative brief, you've gotta collaborate with your clients. They know their product, service, brand and customers. You may be an expert at design, but remember, clients are experts too, just not in design. As a designer, you can make educated and intuitive guesses at what kind of creative solutions will work best. But nothing beats great quality information directly from the source and that means working closely with the client. In order to do that, I recommend that you lead the client through a briefing session. You'll ask a series of questions and hopefully they'll provide answers. If they can't answer it, it will be their responsibility to find the person in their company who can. The client is the keeper of almost all the information that you need to do a project. So as you're planning and setting goals for a briefing session, remember that your client collaboration should uncover problems, gather data, generate ideas and build consensus. Doing a…

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