From the course: Running a Design Business: Creative Briefs
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Making briefs more readable
From the course: Running a Design Business: Creative Briefs
Making briefs more readable
There are a couple of issues, sometimes associated with creative briefs. Sometimes with larger teams, some designers, especially the more junior ones aren't reading the creative brief. If you're a freelancer, you're going to be both the creative writer and project's designer, so naturally this is a non issue for you. I've got four ideas to help make sure that your briefs get read. Number one use the right format. What's right? Well. That all depends on how your team like to receive information. Do they prefer it in writing , in person, individually, or in a group those preferences make a difference A creative brief can be a templative form, or a document on a shared, web-based whiteboard. It can be a physical war room that evolves over time, or even a no-nonsense client attended catered meeting in a fancy conference room. Whatever works, works. It doesn't have to be wall to wall words typed onto an eight and a half by 11 page. The brief can be a PowerPoint or Keno presentation…
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