From the course: Running a Design Business: Creative Briefs
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Designing based on a creative brief
From the course: Running a Design Business: Creative Briefs
Designing based on a creative brief
A Creative Brief is not only used at the start of a project, it's valuable through out the entire creative process as well. It has been approved by the client and is objective enough to act a shared guideline for the project. Clients primarily use the creative brief to get organize and to develop consensus within their own companies. Then they use the brief to help determine if the creative actually solves the problem it was intended to. In that way, they use the creative brief to validate and approve the design. The creative team uses creative briefs to fact find and to understand their client. It helps build knowledge about both the perception and the reality of the problem at hand. Once the creative brief has been approved, like it or not, you've got a game plan. Contained in the brief is everything you need to know to begin aspects of the job. You can't ignore it, you've got to use it. Designers use a creative brief to do two things, build the design and defend the design. I'm not…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.