From the course: Running a Design Business: Creative Briefs
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Creative briefs as strategic tools
From the course: Running a Design Business: Creative Briefs
Creative briefs as strategic tools
Creative briefs are a valuable and useful way of helping you think bigger and more deeply about your client's projects. They help you think about the design from the client's perspective. Creative briefs are valuable because they create a common language between you and your client. They link your creative to client's business and brand goals. They summarize the client's expectations. And state how success will be measured and defined. The guide that created the decision making process for both you and the client. They give you and the client something you both can use to evaluate the appropriateness of a particular design solution. And therefore, they make approvals clearer and easier for your client. With a creative brief, you're bridging the gap between strategic and creative thinking. When you're thinking more like a business person than like an artist or rather thinking about design as a way of solve business problems, you're on your way to doing deisgn strategy. That ability to…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.