From the course: The Power of PreViz at BMW Group DesignworksUSA
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Reflections with BMW DesignworksUSA
From the course: The Power of PreViz at BMW Group DesignworksUSA
Reflections with BMW DesignworksUSA
Dane Howard: Sitting down with Designworks folks was great, because I had actually spent at Designworks several years before that. So I just got a little glimpse into a hunch, which is how they worked. When I looked at the interviews and met the folks all over again it was super cool just to hear them talk about a how they were defining previsualization in a way that I was bringing PreViz as a vocabulary to them and they were coming back at me, hey, well, this is just how we work. And I love John Krieger's emotional connection with just how his career evolved and restated just the importance of finding your own style. I really liked how Peter Falt ended up talking about how major decisions that he is seeing from business development are being made on the power of PreViz, and then I really appreciated Alex Bernstein's work and how he talked about, hey, tools are steeped in this whole conversation about working quicker, iterating faster, and that was the continuum across all of them. So…
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