From the course: Objectified

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Jonathan Ive

Jonathan Ive

From the course: Objectified

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Jonathan Ive

“

- I remember the first time I saw an Apple product. I remember it so clearly because it was the first time I realized, when I saw this product, I got a very clear sense of the people that designed it and made it. A big definition of who you are as a designer it's, it's the way you look at the world. And, I guess it's one of the sort of curses of what you do is that you're constantly looking at someting and thinking why, why is it like that? Why is it like that and not like this? And so in that sense you're constantly designing. When we're designing a product we have to look to different attributes of the product. And some of those attributes will be materials that its made from. And the form that's connected to those materials. So of example with the first iMac that we made, the primary component of that was the (mumbles) which was very cool. We would have an entirely different approach to designing something like that than the current iMac, which is a very thin flat panel display…

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