By Morten Rand-Hendriksen | Wednesday, January 16, 2013
What makes WordPress a good solution? Why is it so popular? Regardless of the question, the answer is the same, and it can be boiled down to three simple words:
Because WordPress works.
Of course, it’s a little more complicated than that. Let me put it into context from the perspective of the three main users of WordPress: the end user, the site owner, and the designer/developer.
Easy to find, easy to use, easy to share
A poorly kept secret about WordPress is its findability. If someone asked you how to get indexed on Google and you answered “Just set up a WordPress site,” you would not be far from the truth. The way WordPress is built makes it a magnet for search engines and other online indexes. So much so that if you don’t want your WordPress site indexed, you have to take steps to prevent it from happening.
Out of the box, WordPress has great search and share optimization. With the addition of plugins like WordPress SEO, AddThis, and Facebook for WordPress, these built-in capabilities are further enhanced, giving any site the opportunity to become the next big thing on the web. This is provided the content is great, of course. We’ll get to that later.
The purpose of many websites is to put out easily findable, accessible, and shareable information. And WordPress does this in spades. When you are searching for content on the web today, you will likely find it on a WordPress site. If you are reading or viewing content on a WordPress site, you are able to access and interact with that content through comments and RSS feeds. And once you have read the content, you will have an easy time sharing it with your friends on social sharing sites and social media.
Easy to publish, easy to configure, easy to maintain
WordPress is a prime example of the virtues of open source. It is built, evolved, and maintained by the people that use it and is therefore in a constant state of forward-moving flux. For site owners this means by simply running a WordPress site and keeping it up to date, they are at any time using the most current web technologies to communicate with the world.
Over the past three years, WordPress has undergone several fundamental design and development changes that have made an already easy-to-use application even easier to use. At the same time it has become more powerful and diverse. From how it is installed to how a site owner can publish content and interact with visitors, WordPress leads the way in removing the barriers that prevent anyone from publishing online. Between WordPress.com and self-hosted WordPress, most people with access to an Internet connection are now able to publish their thoughts, ideas, and creations online with minimal effort. With the challenges of web technologies all but removed, the site owner can focus on what matters: producing and publishing excellent content to share with the world.
Easy to build, easy to augment, easy to evolve
For me, the true power of WordPress lies in the back end. Whether you are a complete novice or a seasoned pro, building themes and plugins for WordPress will make your life easier and will enable you to do more in less time. I am walking proof.
With a design in place, building a custom WordPress site from scratch—one that looks and behaves nothing like what is expected of a WordPress site but is still just as easy to use and maintain—takes less time than with any other platform I have tried. When people ask me what WordPress can do I answer, “Whatever you want it to do.” And I stand by that statement. At its core, WordPress is a simple interface between the site owner, the database, and the end user. All the stuff in between (administration, themes, and functionalities) is available for the designer and developer to play with and add to in any way they want. And because WordPress is open source, people can step in and contribute to the WordPress community in whatever capacity they feel fit, from answering questions in the forums and building free themes or plugins to contributing to WordPress Core.
The bottom line
Though it may sound like I see WordPress as the be-all and end-all of web publishing, the reality is I am a pragmatic platform agnostic. The reason I laud WordPress and why I love teaching people about WordPress is because I see it as one of the best available solutions for most websites today. I have and continue to work with other solutions including Drupal and Joomla!, but for most of the websites I encounter, WordPress is one of the best options.
Whether you are just starting to play with the idea of publishing a blog, you want to become a web designer or developer, or if you already know all there is to know about the web and you just want to play with something new, WordPress is a great tool to use. It has both the ease of use and the advanced features to suit pretty much any need. And when that need isn’t met, a theme, a plugin, or an extension is there to fill the void.
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Tags: CMS, PHP, Web Design, Web Development, WordPress
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