By David Franz | Wednesday, January 11, 2012
NAMM stands for the National Association of Music Merchants, and its purpose is to promote the benefits of making music by strengthening the music product industry. Every January, they put on a huge trade show in Anaheim, California, where companies large and small come together and show off their music-related products and services. NAMM is a musician’s paradise, really, with displays of every instrument you can imagine, and all the latest technology and gadgetry available to create music. If you’re headed to NAMM this year, make sure to carpe diem with our three tips for getting the most out of NAMM, and be sure to stop by and say hello to the lynda.com staff who will be at the trade show from January 19 through January 22 with demos of expanded audio training content on display.
Three ways to get the most out of NAMM
1. Expand your view
One of the main purposes of NAMM is to present what’s new in the audio industry. Nowhere else can you hold the products in your hands, ask questions to their creators, make contacts at the companies, and even potentially get great show-only discounts. As you walk the floor, you’ll expand your view of what you can do in the music industry…and you may even run into a few rock stars along your path.
2. Check out the H.O.T. Zone
The NAMM trade show is mainly known for its gear and instrument booths, however they’ve slowly over the past few years been building out the H.O.T. Zone. Short for Hands-On Training, the H.O.T. Zone is a mini-educational conference by itself, with excellent speakers, panel discussions, and clinics on extremely pertinent topics in the music industry. Check out a session or two at NAMM and learn something you can apply immediately to your musical career from industry experts.
3. Join Us for #NAMMchat Q&A on Twitter
If you can’t make it out to Anaheim, join audio experts and lynda.com authors Bobby Owsinski and Brian Lee White for a no-hype debrief on the key trends, important information, and announcements coming out of NAMM. They’ll be available live on Twitter to answer your questions about NAMM, music technology, and the business in general.
The Twitterviews will be held at these times:
January 24 from 12:30-1:30 PST: Brian Lee White @brianleewhite
January 25 from 12:30-1:30 PST: Bobby Owsinski @bobbyowsinski
Simply tweet your questions or comments to @brianleewhite, @bobbyowsinski, or @lyndadotcom with the hashtag #NAMMchat on 1/24 and 1/25.
*Editor’s Note: On January 11th and January 20th the lynda.com blog mistakenly reported the #NAMMchat dates as January 23 and January 24. The dates of the #NAMMchat will be January 24 and January 25, both at 12:30pm PST as mentioned above. Associates will be standing by to assist any audio lovers who may tune in on January 23rd. Please pardon our error!
Interested in more?
• All audio courses on lynda.com
• All Logic Pro courses on lynda.com
• All GarageBand courses on lynda.com
• All Pro Tools courses on lynda.com
Suggested courses to watch next:
• Virtual Instruments in Logic Pro
• Audio Mixing Bootcamp
• Finale 2012 Essential Training• Foundations of Audio: Compression and Dynamic Processing
• Jason Bentley’s Twilight Remix: Start to Finish
Begin learning software, business, and creative skills—anytime, anywhere—with video instruction from recognized industry experts.
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