By Ray Villalobos | Saturday, April 07, 2012
What comes next? What skills do I have to develop ? What techniques do I have to learn? These are some of the questions I regularly asked myself when I was facing the radio station build, and questions I often ask myself now when I am coming up with View Source topics, so I wanted to share three things I learned in my early transition that helped me to move on and start a new project.
One of the first things that caught my eye even while working as a small cog in the newspaper industry was analytics, and in particular, traffic patterns on web sites. My first experience with analytics was learning how to use a program called Urchin, which was the precursor to Google Analytics. Working in Urchin I learned that web sites, like most things, obey certain patterns. For example, web sites tend to have more traffic on weekdays than weekends, and traffic goes down dramatically on holidays. I learned that it’s important to track your web apps as soon as you launch them, and then to make your future plans are based on how people are interacting with your product.
One of my tasks I preformed on the radio station web site was to build a small 1-10 rating system feature that I didn’t think much about. The rating system worked by letting you give Kudos and ratings to your friends directly on your friend’s pages. It didn’t take me that long to program, and I had no real plans for doing much else with it, but people went nuts over the feature. Soon rating wars and a reciprocal rating requests (‘I’ll give you a 10 if you give me a 10′) starting breaking out as people wanted to make sure to always have a lot of votes and a perfect 10 rating. I didn’t see it coming, but using analytics to study the usage of the network allowed me to adjust my programming accordingly.
Learning how people use your products is even more important than your road map. Your users are the most important thing, so it’s very important to make sure you know how they’re using your product, and using analytics allows you to really track what is working (and what isn’t).
In this video from chapter two of the Google Analytics Essential Training course, author Corey Koberg discusses the concept of web analytics as not only a tool, but also a process.
In the coming weeks, there’s going to be more discussion of back-end technologies on View Source. In this week’s episode, seen below, I focus on showing you how to parse XML from a YouTube channel.
Why YouTube? Building a YouTube Channel lets you tap into YouTube’s huge audience which views about three billion videos per day, and sees about 800 million unique visitors per month. Creating a YouTube channel is easy, free, and allows you to incorporate video into your site without any bandwidth costs.
If you’ve got seven minutes, take a look at this View Source tutorial that shows you how to build a photo rotator using jQuery:
Every week, I plan on expanding the list of technologies featured in the View Source series, including a focus on mobile, CSS, CMS, and others. I will also continue to focus on tricks I’ve learned along the way, and emerging technologies like jQuery mobile. As always, if you have an idea for something you’d like covered, please feel free to let me know in the comments section below!
Interested in more?
• The entire View Source weekly series
• All developer courses on lynda.com
• All web + interactive courses on lynda.com
• All courses from Ray Villalobos on lynda.com
Suggested courses to watch next:• Mobile Web Design & Development Fundamentals•Google Analytics Essential Training•Web Site Planning and Wireframing: Hands-On Training•Web Form Design Best Practices
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