New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Learn it fast with expert-taught software and skills training at lynda.com. See what you can learn

By Kristin Ellison | Friday, July 12, 2013

The importance of saying no

love-time-money

One of the greatest challenges faced by freelance designers and design firm owners is knowing when to decline work. Not all jobs are created equal, and just because you like the client, or the pay is good, or it seems like an interesting project, doesn’t mean the job is going to benefit you or your business.

Let’s say it’s a company whose mission you admire and want to support, but they have a small budget and the schedule is too tight for the scope of work. The best-case scenario is that you’ll end up working too hard for too little compensation. The worst-case scenario is that you won’t be able to produce work you feel good about because of the time constraints. Additionally, you may even have to pass on another job that would have been more beneficial to your business.

Petrula Vrontikis, creative director and owner of Vrontikis Design Office for more than 20 years, has a simple formula for determining if a job is worth taking; it must work on at least two of the three levels listed below. If it only serves one of the three needs, you probably shouldn’t pursue it.

LOVE = Your passion, desire, or the potential this project has to represent the best work you can do

TIME = A schedule that will enable you to do your best work

MONEY = Fair compensation for the scope of work

It can be very challenging to turn down work, especially when you’re not busy, but the cost of taking on the wrong job can be much greater than you think. For more great business advice, watch Petrula’s latest course Running a Design Business: Starting Small.

Interested in more?

Start a 7-day free trial at lynda.com • Watch Running a Design Business: Starting Small • All courses by Petrula VrontikisAll Design courses at lynda.com • All Business courses at lynda.com

Learn it from the experts.

With online video courses at lynda.com, you can reach your goals faster. Learn software, improve your skills, and get an inside look at how the professionals work.

See what you can learn


Share this article:

Tags: , ,

Get the latest news

  •   New course releases
  •   Pro tips and tricks
  •   News and updates
  
New releases submit clicked

You can change your email preferences at any time. We will never sell your email. More info

All articles

Featured articles

A lynda.com membership includes:

Unlimited access to thousands of courses in our library
Certificates of completion
New courses added every week (almost every day!)
Course history to track your progress
Downloadable practice files
Playlists and bookmarks to organize your learning
Become a member

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.