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By Lorrie Thomas Ross | Sunday, May 11, 2014

The Power of Modern Press Releases

The power of the modern press (releases)

Press releases are essential to effective public relations, but they’re not written for the press alone. Press releases are emerging as a critical component of content marketing, social media marketing, earned media, and search marketing strategies.

Modern-day press release writers need to know what to write about, understand formatting, and have a strategic distribution plan.

By Jess Stratton | Monday, May 05, 2014

Write an Email That Gets Results

Write an email that gets results

Last week on Monday Productivity Pointers, I showed you how to write an email that gets read. Now that you’ve got your readers’ attention, let’s talk more about the content of that email. In particular, this week we’ll examine strategies for writing an email asking someone to do something—or giving someone an action item.

An action item could be a physical task, or a request to provide information. Whatever it is, you’re not just informing them about it in your email. Asking for something that needs to get done takes a special type of communication.

By Jess Stratton | Monday, April 28, 2014

Writing an Email That Gets Read

good-email

You probably send many emails each day, both personal and work related. But they all have one thing in common: They do you no good if no one reads them.

This week on Monday Productivity Pointers, I’ll share tips on how to write a better email, and become a more efficient communicator in general. I’ll show you some examples of poor communication—and teach you how to avoid them when writing an email.

By Chelsea Adams | Sunday, April 13, 2014

3 business writing tips for non-writers

3 business writing tips for non-writers

How many emails have you written to colleagues, clients, or customers this week? If the answer is one or more, you should consider business writing as part of your job—even if the word “writer” is not in your title.

Business writing is any written communication to teammates, stakeholders, and other people you work with. The good news: You don’t have to be a creative writing major to be an excellent business writer; in fact, you don’t even have to be creative. All you need is the desire to communicate in a way that leaves your reader feeling informed and prepared to take action.

To help you get there, here are three of my favorite tips from the Business Writing Fundamentals course on lynda.com. For simplicity, I’m focusing on email here, but these tips can also be applied to handwritten notes, memos, printed letters, and more.

By Jess Stratton | Monday, March 31, 2014

Write a claim letter to a company: Monday Productivity Pointers

Write a claim letter

I’ve slipped a few nontechnical topics into Monday Productivity Pointers over the past year and they’ve proven to be popular, so this week I’m doing it again.

In today’s video, I’ll show you how to write a claim letter to a company for a faulty product or a bad experience. When you don’t get results from a claim letter, often the problem is that you never actually asked for a claim in the first place.

By Jess Stratton | Monday, March 17, 2014

Write a press release: Monday Productivity Pointers

Write a press release

When you’ve got news to share with the world, a press release is an ideal way to get the word out.

A press release is a notice you send to news outlets about something you consider newsworthy. It’s like a teaser trailer for a movie: You want the reporter to read your press release and be intrigued enough to call you, find out more about your story, and write about it.

By Jess Stratton | Monday, March 10, 2014

Write a letter of recommendation: Monday Productivity Pointers

Monday Productivity Pointers- Writing a letter of recommendation

This week on Monday Productivity Pointers we’ll be ditching technology and getting back to old school communication: writing letters. Specifically, writing letters of recommendation.

At any point in your life, you may be called on to write a letter of recommendation for someone you know well. It could be for a college application or a new job, but no matter the occasion, one fact remains the same: Someone else’s success is riding on the quality of your letter. In this week’s video, I’ll show you how to write a great letter.

By Scott Fegette | Wednesday, September 04, 2013

Five business skills beyond the degree

Build business skills beyond your degree

Explore these courses at lynda.com.

Is a traditional college degree enough to compete in today’s workforce? A recent Today.com article suggests that potential employers aren’t just looking for targeted skills. They want a broad set of skills that reach beyond your job-specific role into business, analytical, and interpersonal areas. Being an expert in your particular field of knowledge is critical—but here are some complementary skills that potential employers may also consider valuable.

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