By Judy Steiner-Williams | Sunday, August 17, 2014
The second habit of Stephen Covey’s Seven Habits of Highly Effective People is “Begin with the end in mind.” That concept applies not only to highly effective people—but to highly effective writing, as well.
Before architects begin building a house, they know what the completed version will look like. They have a blueprint and they know that each step is necessary to get to the next one; the excavation must be complete before the framing begins, etc.
Similarly, when we plan a trip, we usually have a destination in mind before we plan the route and mode of transportation.
Why, then, do people begin writing without thinking about the desired outcome, the purpose, and the necessary stages to produce an easy-to-read, well-organized business message?
By Judy Steiner-Williams | Thursday, August 07, 2014
It’s a common reaction when grammar is mentioned. Why? “The rules keep changing.” “Nobody really knows or cares what’s correct.” “And come on, you knew what I meant.”
I’m going to debunk those excuses and give you some tricks for learning the rules of grammar.
By Lorrie Thomas Ross | Sunday, May 11, 2014
Press releases are essential to effective public relations, but they’re not written for the press alone. Press releases are emerging as a critical component of content marketing, social media marketing, earned media, and search marketing strategies.
Modern-day press release writers need to know what to write about, understand formatting, and have a strategic distribution plan.
By Jess Stratton | Monday, May 05, 2014
Last week on Monday Productivity Pointers, I showed you how to write an email that gets read. Now that you’ve got your readers’ attention, let’s talk more about the content of that email. In particular, this week we’ll examine strategies for writing an email asking someone to do something—or giving someone an action item.
An action item could be a physical task, or a request to provide information. Whatever it is, you’re not just informing them about it in your email. Asking for something that needs to get done takes a special type of communication.
By Jess Stratton | Monday, April 28, 2014
You probably send many emails each day, both personal and work related. But they all have one thing in common: They do you no good if no one reads them.
This week on Monday Productivity Pointers, I’ll share tips on how to write a better email, and become a more efficient communicator in general. I’ll show you some examples of poor communication—and teach you how to avoid them when writing an email.
By Chelsea Adams | Sunday, April 13, 2014
How many emails have you written to colleagues, clients, or customers this week? If the answer is one or more, you should consider business writing as part of your job—even if the word “writer” is not in your title.
Business writing is any written communication to teammates, stakeholders, and other people you work with. The good news: You don’t have to be a creative writing major to be an excellent business writer; in fact, you don’t even have to be creative. All you need is the desire to communicate in a way that leaves your reader feeling informed and prepared to take action.
To help you get there, here are three of my favorite tips from the Business Writing Fundamentals course on lynda.com. For simplicity, I’m focusing on email here, but these tips can also be applied to handwritten notes, memos, printed letters, and more.
By Jess Stratton | Monday, March 31, 2014
I’ve slipped a few nontechnical topics into Monday Productivity Pointers over the past year and they’ve proven to be popular, so this week I’m doing it again.
In today’s video, I’ll show you how to write a claim letter to a company for a faulty product or a bad experience. When you don’t get results from a claim letter, often the problem is that you never actually asked for a claim in the first place.
By Jess Stratton | Monday, March 17, 2014
When you’ve got news to share with the world, a press release is an ideal way to get the word out.
A press release is a notice you send to news outlets about something you consider newsworthy. It’s like a teaser trailer for a movie: You want the reporter to read your press release and be intrigued enough to call you, find out more about your story, and write about it.
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