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By Rose Meza | Saturday, July 12, 2014

Building Sets — On the Fly, and on Budget

CafeGenericShoot

Do you ever notice the backgrounds in our live-action courses at lynda.com? Building sets is part of our production process. Our stellar team works with directors, producers, and builders to plan and assemble eye-catching sets in our soundproof, well-lit studios. But when the sandwich shop next door to our studios closed, leaving the space vacant for a few months, we saw an opportunity to create a new stage and build a fun new set in that space.

By Kristin Ellison | Wednesday, September 18, 2013

6 Attributes of Good Logo Design

Von Glitchka at work designing logos

Although there are many stylistic approaches to logo design, there are certain fundamental attributes that make a logo successful.

It’s unique It’s no secret that our world is being flooded with more images, tweets, articles, books, designs etc. every minute, so creating a unique design has never been more important. Although there are times when the creative fairy blesses us with an inspired design, more often than not great designs are hard earned. Proper research, intelligent creative thinking, and a lot of exploratory drawing should be part of your creative process every time.

It’s memorable Making a connection with your viewer and staying with them is an important part of effective logo design. This can be accomplished in a variety of ways: being unique, keeping it simple, using a clever concept or play on a business’ name, making an emotional connection with your viewer, and more.

By Kristin Ellison | Wednesday, July 17, 2013

Anyone Can Draw!

Drawing Vector Graphics

Many believe that drawing is a skill you’re born with: If you weren’t lucky enough to get that gene, you’re destined to draw stick figures. Not true! Drawing is a skill that anyone can learn. It’s like skiing or writing or cooking; the more you do it, the better you’ll become. Walt Stanchfield, an American animator, once said, “We all have 10,000 bad drawings in us. The sooner we get them out, the better.” The fastest way to do this is to embed drawing into your daily routine. In Drawing Vector Graphics, author and illustrative designer Von Glitschka shares his thoughts on how to make this happen.

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