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By Starshine Roshell | Thursday, February 05, 2015

Author Spotlight: Typography Whiz Ina Saltz

Ina Saltz

Get to know the art director, designer, writer, photographer, and professor who teaches our Foundations of Typography series.

A former design director at Time Magazine, Ina Saltz authored the Body Type books on typographic tattoos and co-authored the award-winning book Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography.

Her favorite typefaces are Requiem, Bickham Script, and Franklin Gothic No. 2, and her favorite characters are &, Q, Z, and R.

In this Q&A, Ina tells us about her favorite teachers (she worked with Hermann Zapf!), and why typography matters.

By Mordy Golding | Thursday, September 12, 2013

Remembering Doyald Young

Today would have been Doyald Young’s 87th birthday. The famous typeface and logotype designer/teacher said:

There are over a hundred thousand fonts out there. … People say, ‘If there are a hundred thousand fonts, why are you drawing a letter? Why not use a font and do something with it?’ Well, I have very technical reasons of why I do that, but I also have a very simple answer, which is, it’s custom. I am designing something custom for you. … It’s custom. We all want something unique.

By Kristin Ellison | Thursday, August 01, 2013

Why type choice is so important

Type has two primary goals. The first is to convey information (what the actual words say), and the second is to add further context to the information. A typeface helps form that critical first impression about your message; before the viewer even reads what the words say, the typeface offers important clues. This is why it is so important to choose the right one. As you can see above, typefaces are so much more than just stylized alphabets; they have personalities that come across immediately and inform the viewer.

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