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By Jess Stratton | Monday, July 21, 2014
A few weeks ago, I showed you how to download your Facebook timeline to your computer. This week on Monday Productivity Pointers, I’ll show you a similar feature in Twitter.
By Maria Langer | Saturday, June 28, 2014
If there’s one thing that’s true about any Web-based application, it’s that change is inevitable. While Twitter doesn’t often make major changes to its interface, the recent update to its user profile feature was a complete facelift, leaving a cleaner look and more features for sharing information about yourself with others.
By Jess Stratton | Monday, December 16, 2013
Explore Monday Productivity Pointers at lynda.com.
Your website is the first place potential customers will visit to find out more about you, so it’s important to keep your site active, current, and consistently updated—establishing your professional persona in the best possible light.
In this week’s Monday Productivity Pointers, I’ll show you how to publish a Twitter feed to your website; using a WordPress blog as my example. I’ll also show you how to embed a Google calendar into your site so it’s clear to potential clients that you’re an active professional.
By Jess Stratton | Monday, September 16, 2013
Have you ever found yourself frustrated after pasting a URL into your Twitter update and finding there’s only a few characters left for your post? Well, I have good news: There’s a simple solution that lets you have your cake and eat it, too.
In this week’s tutorial, I’ll cover what a URL shortening service can do for you, introduce some of the shortening services and the options they provide, and explain some reasons you’d want to consider using a URL shortener to begin with.
By Jess Stratton | Monday, September 09, 2013
Welcome back for another Monday Productivity Pointers! In this week’s free episode, I’ll give you a brief, high-level overview of how to use Twitter for social networking. I’ll cover some reasons why you might want to use Twitter, how to read and navigate the main Twitter stream, the process of finding and following new users, and how you can reply and retweet other tweets of interest to your followers. You’ll be up and running on Twitter in no time!
By Matt Bailey | Wednesday, August 07, 2013
Explore this course at lynda.com.
How much time and money should I spend on social media?
This frequently asked question sums up the frustration of countless business owners and website publishers. Many social media experts say it’s essential to have a social presence. But not all businesses are the same, nor do they all make money the same way, so it’s critical to first develop an integrated online marketing plan before executing a successful social media strategy to promote it.
Define your messaging
Start with your marketing message and strategy, and clearly define the unique value proposition of your business. What do you bring to the table that sets you apart from your competitors, or solves your customers’ problems more efficiently? Once your message aligns with your business goals and reflects your strengths, you’ll need to assess how and where to communicate it.
By Ray Villalobos | Monday, July 15, 2013
Did your Twitter app stop working after the 1.1 version of their API was released? Twitter made recent changes to its API that affected a lot of users and applications connected to the service, so I wrote a small PHP script that duplicates much of the old Twitter API functionality. The video below demonstrates the steps you’ll need to take to use it in your web apps.
By Jess Stratton | Monday, May 20, 2013
How much do you drive your social media contacts to act? To comment? To discuss, retweet, and share?
Klout is a web app that measures your online “clout”—that is, how influential you are on your social media contacts. You sign up for Klout, connect to all your social networks, and Klout gives you a number between 1 and 100 ranking your online social clout. A 1 would be a user who signed up for a service, but never used it. A 100 might apply to a well-known personality like Kim Kardashian. Your Klout score is always fluctuating based on your online activity (i.e., engaging, commenting, tweeting, and responding), which Klout refers to as “signals.” The score that Klout generates from these signals indicates how influential you are to your followers and friends.
In the first video, I offer some reasons why you might be interested in knowing your Klout score, and show you how to get your social media accounts connected to Klout to start measuring your score.
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