By Matt Bailey | Wednesday, August 07, 2013
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How much time and money should I spend on social media?
This frequently asked question sums up the frustration of countless business owners and website publishers. Many social media experts say it’s essential to have a social presence. But not all businesses are the same, nor do they all make money the same way, so it’s critical to first develop an integrated online marketing plan before executing a successful social media strategy to promote it.
Define your messaging
Start with your marketing message and strategy, and clearly define the unique value proposition of your business. What do you bring to the table that sets you apart from your competitors, or solves your customers’ problems more efficiently? Once your message aligns with your business goals and reflects your strengths, you’ll need to assess how and where to communicate it.
By Jess Stratton | Monday, May 20, 2013
How much do you drive your social media contacts to act? To comment? To discuss, retweet, and share?
Klout is a web app that measures your online “clout”—that is, how influential you are on your social media contacts. You sign up for Klout, connect to all your social networks, and Klout gives you a number between 1 and 100 ranking your online social clout. A 1 would be a user who signed up for a service, but never used it. A 100 might apply to a well-known personality like Kim Kardashian. Your Klout score is always fluctuating based on your online activity (i.e., engaging, commenting, tweeting, and responding), which Klout refers to as “signals.” The score that Klout generates from these signals indicates how influential you are to your followers and friends.
In the first video, I offer some reasons why you might be interested in knowing your Klout score, and show you how to get your social media accounts connected to Klout to start measuring your score.
By Bonnie Bills | Wednesday, December 07, 2011
The web has completely changed marketing from a primarily one-way form of communication to an interactive, two way customer-centered conversation. It has also changed the rules of participation. You don’t need a big budget or a marketing team to embark on an effective online marketing campaign, you just need to know the fundamentals of online marketing so you can get started on a new campaign, or optimize the campaign you have. The smallest businesses—the one-woman design shop, the auto repair place down the street, the ten-employee consulting business—can engage in many of the same marketing activities as a multinational fast-food chain with a massive marketing budget.
In Online Marketing Fundamentals, web marketing expert Lorrie Thomas Ross explains how businesses can:
• Set themselves up for success by defining their audience and creating an effective website
• Use social media sites from Facebook to Foursquare to interact with customers and prospects in new ways
• Blog to become credible sources of information and reach new audiences
• Use SEO and SEM to reach customers interested in their goods or services
• Analyze their online efforts with web analytics software
• And much more
Whether you’re contemplating your first web marketing efforts or are an experienced web marketer looking for new ideas, you’ll find plenty of information in Online Marketing Fundamentals.
Interested in more?
• All business courses in the Online Training Library®
• Courses by Lorrie Thomas Ross in the Online Training Library®
Suggested courses to watch next:
• Social Media Marketing with Facebook and Twitter• Effective Email Marketing Strategies• Analyzing Your Web Site to Improve SEO• Google Analytics Essential Training
By Bonnie Bills | Tuesday, October 04, 2011
When Google+ opened its doors to the public a few weeks ago, people flocked to the nascent social networking site. The service is evolving, and at this point it’s impossible to tell whether it will become a major player in the social networking space. But given Google’s reach, the service’s features (like customized sharing and video hangouts), and growing discontent with Facebook, many people are wondering what Google+ offers that the other social networking sites don’t.
If you’re one of the curious, Google+ First Lookcovers the basics and gets you up and running in the first 12 minutes. In the course, social media expert Adam Metz also shows how to sync your Google+ account with your other social media assets, like LinkedIn, Twitter, and Facebook, and reviews the service’s privacy controls.
We’ll be keeping a close eye on Google+ as it develops, and we’d love to hear from you if there’s something you’d like to learn about Google+—or any aspect of social media.
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