By Starshine Roshell | Tuesday, March 11, 2014
Jonah Berger spent a decade studying what makes products and ideas go viral. Now the research behind his New York Times best-selling book Contagious: Why Things Catch On is available in a lynda.com course.
In the example-rich, one-hour course Viral Marketing: Crafting Shareable Content, the Wharton School marketing professor shares the six steps to crafting messages and information that get people talking.
In a recent Q&A, Berger revealed some surprises in his own research, corrected a common misconception about viral marketing—and told us about the one product he loves to share.
By Lauren Harmon | Tuesday, January 21, 2014
Explore Deke’s Techniques at lynda.com.
Welcome to the final stage in the Deke’s Techniques avatar challenge—where you transform your Adobe Illustrator file into a PNG graphic with a transparent background. Transparent PNGs are now supported by all major web browsers, so it’s a great file format choice for graphics you intend to display on the web. The trick to this technique is to take your file back to Photoshop. From there, you can compare it to your reference photograph for accuracy and make sure the avatar scales down correctly. Deke also shows you how to nicely center your avatar on the canvas, and choose the resampling option that’s best for reducing the size of your artwork—and (surprise) it’s not the option Adobe recommends. Learn all about it in today’s free video.
By Lauren Harmon | Tuesday, January 07, 2014
Embark on the first part of a three-week journey that will lead to your own unique social avatar—a perfect profile pic to represent yourself in the online world. Simply provide your own photograph and follow along with Deke. This episode of Deke’s Techniques shows how to use the Pen tool in Adobe Photoshop to carefully trace your features and edit the anchor points along the way. In the end you’ll have a series of path outlines, which, handily, can later be imported into Illustrator for further refinement.
Watch the free video below to get started and come back next week to learn how to start fleshing out your social avatar in Illustrator.
By Scott Fegette | Thursday, November 14, 2013
This week we’re pleased to announce a new way to integrate your lynda.com course completion certificates with your LinkedIn profile—and share with any prospective recruiters and hiring managers the skills and knowledge you’ve acquired here at lynda.com.
If you’re a member of both lynda.com and LinkedIn, when you complete a course on lynda.com, you’ll receive an email with a link that lets you quickly and easily post your new certificate of completion to your LinkedIn profile—adding depth and breadth to your online resume. It’s now easier than ever to share your accomplishments in the job market, and showcase your skills and knowledge.
By Jess Stratton | Thursday, October 03, 2013
Explore Monday Productivity Pointers at lynda.com.
Social media is a powerful way to keep yourself connected and informed, but its constant flood of updates can be incredibly distracting when you’re trying to get things done. This week in Monday Productivity Pointers #28, I’ll focus on making sure you can focus clearly on your work. My first video of the week will offer ways to temporarily “silence” your social networks while leaving your general Internet connection intact.
By Jess Stratton | Monday, September 16, 2013
Have you ever found yourself frustrated after pasting a URL into your Twitter update and finding there’s only a few characters left for your post? Well, I have good news: There’s a simple solution that lets you have your cake and eat it, too.
In this week’s tutorial, I’ll cover what a URL shortening service can do for you, introduce some of the shortening services and the options they provide, and explain some reasons you’d want to consider using a URL shortener to begin with.
By Matt Bailey | Wednesday, August 07, 2013
Explore this course at lynda.com.
How much time and money should I spend on social media?
This frequently asked question sums up the frustration of countless business owners and website publishers. Many social media experts say it’s essential to have a social presence. But not all businesses are the same, nor do they all make money the same way, so it’s critical to first develop an integrated online marketing plan before executing a successful social media strategy to promote it.
Define your messaging
Start with your marketing message and strategy, and clearly define the unique value proposition of your business. What do you bring to the table that sets you apart from your competitors, or solves your customers’ problems more efficiently? Once your message aligns with your business goals and reflects your strengths, you’ll need to assess how and where to communicate it.
By Jess Stratton | Monday, May 20, 2013
How much do you drive your social media contacts to act? To comment? To discuss, retweet, and share?
Klout is a web app that measures your online “clout”—that is, how influential you are on your social media contacts. You sign up for Klout, connect to all your social networks, and Klout gives you a number between 1 and 100 ranking your online social clout. A 1 would be a user who signed up for a service, but never used it. A 100 might apply to a well-known personality like Kim Kardashian. Your Klout score is always fluctuating based on your online activity (i.e., engaging, commenting, tweeting, and responding), which Klout refers to as “signals.” The score that Klout generates from these signals indicates how influential you are to your followers and friends.
In the first video, I offer some reasons why you might be interested in knowing your Klout score, and show you how to get your social media accounts connected to Klout to start measuring your score.
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