By Maria Langer | Monday, November 03, 2014
Not long ago, Twitter quietly rolled out an analytics feature that helps you understand the impact of your Tweets.
It’s called the Tweet Activity Dashboard, and it graphically illustrates the total daily impressions—the number of times your tweets have appeared in other users’ timelines—for any given period.
Why should you care? Well, the stat lover in me just thinks Twitter Analytics is kind of cool.
But it’s also extremely useful for individuals and organizations that want to measure the effectiveness of their social networking activity on Twitter.
By Alicia Katz Pollock | Saturday, October 25, 2014
With all the hullabaloo about Facebook and its privacy practices, I was both relieved and startled the other day when Facebook asked me to verify the apps connected to my account. The list was long, and held several surprises.
It’s a good idea to cull through your own list, since Facebook tells us that it shares “your basic info” with games, applications, and websites that you connect with on the social media platform.
Here are some pros and cons to consider when you decide which apps, site connections, and plugins you should keep.
By Maria Langer | Saturday, October 11, 2014
Your Twitter experience is all about who you follow. After all, those accounts will generate the content you see when you visit your Twitter home page.
There’s no real limit to the number of Twitter users you can follow—and with more than 271 million monthly active users posting 500 million tweets every day, there’s always something new and fresh to read.
But as you might imagine, keeping up with all of these posts can quickly get out of hand—especially if you don’t check your Twitter newsfeed regularly.
So how do you keep your Twitter newsfeed manageable? Here are some tips.
By Jethro Jones | Friday, September 26, 2014
Like most teachers, you probably send out a classroom newsletter each month, right?
They’re popular tools for communicating with students and parents—but they’re typically not very exciting. Use these tips to make your teacher newsletter newsworthy this school year.
By Jess Stratton | Monday, September 08, 2014
It’s easy to post pictures on social networks, but sometimes we’re looking at them from such small screens that it’s easy to miss tiny details that can compromise your privacy—or worse, someone else’s.
In this week’s Monday Productivity Pointers, I’ll show you how to easily blur or cover up a small portion of a photo before posting it on a social network.
By Nick Brazzi | Friday, August 22, 2014
Earlier this month, Facebook made a move that sparked lots of controversy on the Internet. That’s a statement that’s been made about many Facebook moves over the years. But this time we’re talking about Facebook Messenger—a handy little smartphone app that gives users access to Facebook messages.
Facebook messages are private, like email or chat messages; they can only be seen by the people involved in, and invited to, the conversation. So messages are very different from public wall posts and status updates.
The Facebook Messenger app has been around for a while. Justin Seeley covered it very well in his Up and Running with Facebook course. What’s changed is that Facebook has made the move to require all users of the Facebook smartphone app to switch to Facebook Messenger to access messages. That means the only way to work with Facebook messages on an iPhone or Android is to install and use the Facebook Messenger app. But that’s only half of the story.
By Maria Langer | Saturday, June 28, 2014
If there’s one thing that’s true about any Web-based application, it’s that change is inevitable. While Twitter doesn’t often make major changes to its interface, the recent update to its user profile feature was a complete facelift, leaving a cleaner look and more features for sharing information about yourself with others.
By Starshine Roshell | Tuesday, March 11, 2014
Jonah Berger spent a decade studying what makes products and ideas go viral. Now the research behind his New York Times best-selling book Contagious: Why Things Catch On is available in a lynda.com course.
In the example-rich, one-hour course Viral Marketing: Crafting Shareable Content, the Wharton School marketing professor shares the six steps to crafting messages and information that get people talking.
In a recent Q&A, Berger revealed some surprises in his own research, corrected a common misconception about viral marketing—and told us about the one product he loves to share.
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