By Deirdre Breakenridge | Wednesday, March 18, 2015
You don’t have to be a Fortune 500 company with deep pockets to have a successful public relations program.
As a matter of fact, as a small business, there’s one key competency that leads to PR success: It’s your ability to build relationships with people.
I’m often asked about the best ways for small businesses to capitalize on PR if they’re on a shoestring budget. With a minimal time commitment and a good solid focus on connecting and advancing relationships, you’ll be on your way to building stronger bonds that create PR impact.
Here are a few PR tips for small business owners; they’ll get you started without having to pay large agency retainer fees or shell out for costly events. Devote some time and energy to these and I guarantee you’ll see results.
By Cynthia Sanchez | Friday, March 13, 2015
Savvy small-businesses owners have found that creating digital content—written blog posts, videos and even podcasts—can be an effective way to attract and retain customers.
But once the content is created, the challenge becomes getting people to take notice and consume it. Pinterest can help.
Here are four smart reasons to use Pinterest for small business marketing:
By Cynthia Sanchez | Friday, February 20, 2015
A source of web traffic and increased revenue for many companies, Pinterest is especially popular with businesses in the home decor, fashion, and food industries.
But did you know that freelancers can also use Pinterest to attract and retain clients?
Here’s how to use Pinterest to promote your business.
By Maria Langer | Monday, November 03, 2014
Not long ago, Twitter quietly rolled out an analytics feature that helps you understand the impact of your Tweets.
It’s called the Tweet Activity Dashboard, and it graphically illustrates the total daily impressions—the number of times your tweets have appeared in other users’ timelines—for any given period.
Why should you care? Well, the stat lover in me just thinks Twitter Analytics is kind of cool.
But it’s also extremely useful for individuals and organizations that want to measure the effectiveness of their social networking activity on Twitter.
By David Rivers | Sunday, September 07, 2014
I’ll be the first to admit I’m no spring chicken. Over the past 20 years, I’ve personally witnessed major changes in the workplace and the way we do business, thanks to the evolution of technology.
They call it “progress” and for the most part, these changes have been for the better. But new graduates, who were born into a high-tech world and do almost everything with technology, have a distinct advantage over existing workers who feel like they’re being left behind while struggling to keep up with all the changes.
Yes, getting lazy about learning new technology is a great way to kiss your career goodbye. But staying relevant doesn’t have to be scary—or even difficult.
By Willem Knibbe | Monday, July 07, 2014
Ever since people have been trying to sell, people have been trying to market (I love the peek at early soap opera ads in our Content Marketing and the Art of Storytelling documentary).
The rise of the Internet provided an exciting new marketing channel, and now businesses are spending $7.3 billion on online advertising alone in an attempt to reach the 245 million people using the Internet. Social media and self-service tools like AdWords have also helped level the playing field such that businesses of all sizes can (and must!) leverage these channels to be competitive in today’s hyperconnected world.
lynda.com introduced our first marketing courses in 2010, and now—with more than 50 courses and plenty more in the works—the subject is leaving the Business nest to soar on its own as the new Marketing segment.
By Maria Langer | Saturday, June 28, 2014
If there’s one thing that’s true about any Web-based application, it’s that change is inevitable. While Twitter doesn’t often make major changes to its interface, the recent update to its user profile feature was a complete facelift, leaving a cleaner look and more features for sharing information about yourself with others.
By Starshine Roshell | Tuesday, March 11, 2014
Jonah Berger spent a decade studying what makes products and ideas go viral. Now the research behind his New York Times best-selling book Contagious: Why Things Catch On is available in a lynda.com course.
In the example-rich, one-hour course Viral Marketing: Crafting Shareable Content, the Wharton School marketing professor shares the six steps to crafting messages and information that get people talking.
In a recent Q&A, Berger revealed some surprises in his own research, corrected a common misconception about viral marketing—and told us about the one product he loves to share.
You can change your email preferences at any time. We will never sell your email. More info
Thanks for signing up.
We’ll send you a confirmation email shortly.
Sign up and receive emails about lynda.com and our online training library:
Keep up with news, tips, and latest courses with emails from lynda.com.
We've updated our terms and conditions (now called terms of service).Go Review and accept our updated terms of service.