By Michelle Hernandez | Wednesday, June 10, 2015
If you own a small business, having enough resources is always a struggle, especially when it comes to marketing efforts.
However, an important part of getting your company in front of people—and often the most cost-effective way—is through social media.
Handling social media efforts is a full-time job, but even if you can’t afford to bring on a full-time (or even part-time) employee, you can still find success by doing it yourself. Here are eight key elements of a social media plan to help you get started.
By Deirdre Breakenridge | Wednesday, March 18, 2015
You don’t have to be a Fortune 500 company with deep pockets to have a successful public relations program.
As a matter of fact, as a small business, there’s one key competency that leads to PR success: It’s your ability to build relationships with people.
I’m often asked about the best ways for small businesses to capitalize on PR if they’re on a shoestring budget. With a minimal time commitment and a good solid focus on connecting and advancing relationships, you’ll be on your way to building stronger bonds that create PR impact.
Here are a few PR tips for small business owners; they’ll get you started without having to pay large agency retainer fees or shell out for costly events. Devote some time and energy to these and I guarantee you’ll see results.
By Chris Croft | Monday, March 16, 2015
I’ve been running my own business for 20 years and training others on how to do the same.
What are the keys to success? Perhaps surprisingly, it’s often the small stuff that people forget to do that can cost them dearly.
Here’s a list of the 10 things a successful business must have to survive—and thrive. (If you’ve skipped even one, go back and put it into place. I promise your business will be better for it.)
By Chris Nodder | Saturday, March 14, 2015
You’ve heard about usability testing: It’s a way to get immediate feedback about what works and doesn’t work with your product or site.
But you haven’t tried it yet, have you?
Maybe you think it costs a ton of money and involves hiring experts to help you out.
In fact, any team can do its own basic usability test cheaply—and can learn a bunch from it to make its product better—by following these five steps.
By Cynthia Sanchez | Friday, March 13, 2015
Savvy small-businesses owners have found that creating digital content—written blog posts, videos and even podcasts—can be an effective way to attract and retain customers.
But once the content is created, the challenge becomes getting people to take notice and consume it. Pinterest can help.
Here are four smart reasons to use Pinterest for small business marketing:
By Jess Stratton | Saturday, January 17, 2015
So you want to start your own business this year? Congratulations! Making that decision is huge. It’s the first step towards a very exciting and rewarding endeavor.
It can also be overwhelming. In addition to knowing your craft or trade, you also now have to know how to run a business! But you can do it.
I’m going to show you exactly what you need to know—and exactly where to learn it.
By Kristin Ellison | Thursday, August 29, 2013
Explore this course at lynda.com.
Everyone dreads “scope creep.” That’s when a project keeps expanding, either due to endless revisions or the addition of new work that wasn’t part of the original plan. To avoid it, be up front with clients about the number of changes covered in the fees that you’ve agreed upon. Additional work and/or revisions can certainly be accommodated, but you’ll need to amend the original agreement so that you’re fairly compensated for it.
What qualifies as a revision? What’s the difference between minor changes and substantial ones? You’ll have to define the line between the two, and make it clear to your client before you begin work; add this definition into the Terms & Conditions section of your agreement.
By Bonnie Bills | Tuesday, April 27, 2010
If you’re still muttering to yourself about the drama that accompanied filing your business taxes, it isn’t too late to streamline the process for 2010. Personal finance expert and lynda.com author Bonnie Biafore has this advice:
“Before you forget, jot down the information you were missing, the reports you needed but didn’t have, and the journal entries your accountant had you record again this year,” says Biafore. “Then, log in to your QuickBooks company file. Set up accounts to track all your income and expenses the way you report it on your tax return. Customize some reports to match your accountant’s requests. And memorize last year’s journal entries so you can reuse them next time around.”
If you don’t already use QuickBooks, Bonnie’s QuickBooks Pro 2010 Essential Training gets you up to speed in setting up your books, running reports, and managing your company files. If you do use QuickBooks, this course offers great advice for getting the most out of all the core features in the latest version.
P.S. If you’re a spreadsheet addict who does all your financial planning and tracking in Excel, lynda.com has courses for Excel users at all levels. Use Numbers? We’ve got that covered. Google Docs spreadsheets? That, too.
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