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By Tom Geller | Wednesday, May 01, 2013

Want to freelance? Five tips to get you started

Who willingly leaps from a warm bed on a rainy morning? Yet that’s a question you might ask if you want to start freelancing. The world awaits, while the familiar comforts. Even if a difficult situation motivates you—a bad boss, job dissatisfaction, or unemployment—fear of the unknown can freeze even the intrepid.

But take heart. You’ll still be the same, familiar, human being; you’ll only become a new human doing. Here are five tips to help you use what you have, stay what you are, and get what you need to prepare for a transition to freelancing.

1. Collect your assets.

You have a professional history: use it! Make a portfolio of your past work, even if it’s not directly relevant to your new freelance practice. The online version can be built with WordPress, Drupal, Muse, or any other web software, and it should contain tangible results of your past work, such as print or digital samples. (If your work is service based and doesn’t produce tangible output, replace portfolio samples with client endorsements and illustrations of your work process.)

By Tom Geller | Friday, March 22, 2013

Staying motivated when business is slow

Most freelancers live a feast-or-famine existence. We’re either pushing hard to finish a client’s urgent project—and aren’t they all urgent?—or we’re wiling away the time, wondering what to do with ourselves.

When there’s a feast of work, clients define your activities and goals. But during famines, you’re on your own. You want to use the time well, but don’t have an external authority guiding you. Uncertainty can freeze even the most intrepid freelancer into inactivity.

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