By Cynthia Sanchez | Friday, February 20, 2015
A source of web traffic and increased revenue for many companies, Pinterest is especially popular with businesses in the home decor, fashion, and food industries.
But did you know that freelancers can also use Pinterest to attract and retain clients?
Here’s how to use Pinterest to promote your business.
By Brad Batesole | Wednesday, January 14, 2015
Every “Star Wars” fan knows that Jedis train relentlessly to master The Force. In some ways, learning to manage SEO can feel a lot like that. Without guidance, it can be overwhelming. And even when you start to make progress, you’ll feel like you have little to no control over the outcome.
Search engine optimization (SEO) isn’t nearly as complicated as the Force, but it does evolve quickly and it can’t be mastered overnight. While I’m no Yoda, I can get you started on your journey to learn SEO. Understand it you will …
By Joseph Kerschbaum | Thursday, October 30, 2014
I don’t mean to alarm you, but mistakes could be lingering in any corner of your Bing Ads account. So I’m going to show you where errors most often rear their heads.
After reading this article, sit down with your Bing Ads campaign and make sure you aren’t guilty of any of these infractions!
By Willem Knibbe | Monday, July 07, 2014
Ever since people have been trying to sell, people have been trying to market (I love the peek at early soap opera ads in our Content Marketing and the Art of Storytelling documentary).
The rise of the Internet provided an exciting new marketing channel, and now businesses are spending $7.3 billion on online advertising alone in an attempt to reach the 245 million people using the Internet. Social media and self-service tools like AdWords have also helped level the playing field such that businesses of all sizes can (and must!) leverage these channels to be competitive in today’s hyperconnected world.
lynda.com introduced our first marketing courses in 2010, and now—with more than 50 courses and plenty more in the works—the subject is leaving the Business nest to soar on its own as the new Marketing segment.
By Lorrie Thomas Ross | Sunday, May 11, 2014
Press releases are essential to effective public relations, but they’re not written for the press alone. Press releases are emerging as a critical component of content marketing, social media marketing, earned media, and search marketing strategies.
Modern-day press release writers need to know what to write about, understand formatting, and have a strategic distribution plan.
By Chelsea Adams | Monday, April 14, 2014
If you can copy and paste text, you can install Google Analytics to WordPress. All you need is an established self-hosted WordPress.org website or blog, a Google Analytics account, and five minutes or less.
Note: You can only install Google Analytics on self-hosted WordPress.org sites and blogs. WordPress-hosted WordPress.com blogs won’t let you alter your header file or otherwise make low-level changes to your website infrastructure.
By Bonnie Bills | Wednesday, December 07, 2011
The web has completely changed marketing from a primarily one-way form of communication to an interactive, two way customer-centered conversation. It has also changed the rules of participation. You don’t need a big budget or a marketing team to embark on an effective online marketing campaign, you just need to know the fundamentals of online marketing so you can get started on a new campaign, or optimize the campaign you have. The smallest businesses—the one-woman design shop, the auto repair place down the street, the ten-employee consulting business—can engage in many of the same marketing activities as a multinational fast-food chain with a massive marketing budget.
In Online Marketing Fundamentals, web marketing expert Lorrie Thomas Ross explains how businesses can:
• Set themselves up for success by defining their audience and creating an effective website
• Use social media sites from Facebook to Foursquare to interact with customers and prospects in new ways
• Blog to become credible sources of information and reach new audiences
• Use SEO and SEM to reach customers interested in their goods or services
• Analyze their online efforts with web analytics software
• And much more
Whether you’re contemplating your first web marketing efforts or are an experienced web marketer looking for new ideas, you’ll find plenty of information in Online Marketing Fundamentals.
Interested in more?
• All business courses in the Online Training Library®
• Courses by Lorrie Thomas Ross in the Online Training Library®
Suggested courses to watch next:
• Social Media Marketing with Facebook and Twitter• Effective Email Marketing Strategies• Analyzing Your Web Site to Improve SEO• Google Analytics Essential Training
By Bonnie Bills | Wednesday, November 16, 2011
With the holiday season upon us, you may be thinking about email as a way to get the word out about your products or services. Email is still a great way to capture and engage customers—if you know how to plan a campaign that maximizes marketing dollars and maintains your company’s brand and reputation. This week we released a course by online marketing guru John Arnold that explains how to do it right. John has some serious cred in the email marketing world as the pioneer of Constant Contact’s small business education program, a sought-out conference speaker, and the author of For Dummies books on online marketing.
In Effective Email Marketing Strategies, John gives practical tips for how to build a top-quality subscriber list, comply with spam laws, increase sign-ups, choose design elements that grab customers, create compelling content, write subject lines, analyze the effectiveness of your email campaigns, and much more. Here’s a peek:
John’s number one email marketing tip? Think long-term.
“Avoid planning one email at a time or judging your success on one or two emails,” he explains. “Instead, plan to invest in email marketing over the course of six months to a year with multiple emails over the course of several campaigns. That way, you give a chance for the power of repeat messaging to work and you give yourself a chance to fine-tune your email content, frequency, and targeting.”
Suggested courses to watch next:
•Google Analytics Essential Training
• Social Media Marketing with Facebook and Twitter
• All courses on business in the Online Training Library®
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