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By Joseph Kerschbaum | Thursday, October 30, 2014

Bing Ads: Avoid These 5 Common Campaign Setup Mistakes

Don't make these Bing Ads mistakes

I don’t mean to alarm you, but mistakes could be lingering in any corner of your Bing Ads account. So I’m going to show you where errors most often rear their heads.

After reading this article, sit down with your Bing Ads campaign and make sure you aren’t guilty of any of these infractions!

By Starshine Roshell | Monday, October 27, 2014

Stop Boring Your Audience! It's Time to Kill the Cliche

Injecting a cliche into your copy tells readers there's nothing new here.

It’s a busy time in a busy world and people aren’t as patient as they used to be. We want what’s new, what’s now, and what’s next—not the same old information we heard about yesterday.

Why, then, are you still stuffing your copy full of been-there-heard-that phrases?

By Jacqueline McDonald | Wednesday, October 15, 2014

Boost Your Conversion Rate Optimization — in 5 Steps

2014_10_15_Funnel

Which call to action resonates more? Where are users getting lost and leaving? What color should your button be? Conversion rate optimization (CRO) helps answer these questions to give you actionable insights—and have immediate impact on your bottom line.

Follow these five steps to make sure your conversion-rate strategy is successful and scalable.

By Willem Knibbe | Monday, July 07, 2014

Introducing the lynda.com Marketing Segment

mktgseg-email

Ever since people have been trying to sell, people have been trying to market (I love the peek at early soap opera ads in our Content Marketing and the Art of Storytelling documentary).

The rise of the Internet provided an exciting new marketing channel, and now businesses are spending $7.3 billion on online advertising alone in an attempt to reach the 245 million people using the Internet. Social media and self-service tools like AdWords have also helped level the playing field such that businesses of all sizes can (and must!) leverage these channels to be competitive in today’s hyperconnected world.

lynda.com introduced our first marketing courses in 2010, and now—with more than 50 courses and plenty more in the works—the subject is leaving the Business nest to soar on its own as the new Marketing segment.

By Lorrie Thomas Ross | Sunday, May 11, 2014

The Power of Modern Press Releases

The power of the modern press (releases)

Press releases are essential to effective public relations, but they’re not written for the press alone. Press releases are emerging as a critical component of content marketing, social media marketing, earned media, and search marketing strategies.

Modern-day press release writers need to know what to write about, understand formatting, and have a strategic distribution plan.

By Bonnie Bills | Thursday, April 15, 2010

How can lynda.com help your business succeed?

My name is Bonnie Bills, and I’m Associate Program Director for lynda.com’s business channel. We’re on a mission to offer more courses that will help our members succeed in business, whether your business is a one-person operation or a large enterprise, whatever your field, your title, your skill level, or your operating system.

I’d like to share a bit about our plans here, and I invite you to share your ideas in the comments:

By Crystal McCullough | Thursday, April 30, 2009

lynda.com takes it to the bank

dollar signsCan subscribing to lynda.com make you rich? Well, we can’t guarantee that, but according to the strategic marketing tip site CashTactics.net, using courses at lynda.com will help strategic marketers design smarter, sexier landing pages. Read the full article.

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