By Lauren Harmon | Tuesday, April 21, 2015
In his new course, Creating and Adapting a Logo, Deke shows how to reconfigure a logo for many different types of projects—from web-based banner ads to printed business cards.
However, when you transition a logo from a digital format to print, you can’t only adjust the design. You also need to optimize the colors for print. RGB and CMYK colors simply won’t survive the transition to real-world inks.
So in this episode of Deke’s Techniques, he’ll show how to take a logo with text and photographic details and render it with spot colors in Photoshop.
By Kristin Ellison | Friday, July 25, 2014
This week, Bert walks us through how to use paths and layer styles to create logo text.
By Kristin Ellison | Wednesday, September 18, 2013
Although there are many stylistic approaches to logo design, there are certain fundamental attributes that make a logo successful.
It’s no secret that our world is being flooded with more images, tweets, articles, books, designs etc. every minute, so creating a unique design has never been more important. Although there are times when the creative fairy blesses us with an inspired design, more often than not great designs are hard earned. Proper research, intelligent creative thinking, and a lot of exploratory drawing should be part of your creative process every time.
Making a connection with your viewer and staying with them is an important part of effective logo design. This can be accomplished in a variety of ways: being unique, keeping it simple, using a clever concept or play on a business’ name, making an emotional connection with your viewer, and more.
By Lauren Harmon | Tuesday, July 30, 2013
Explore this course at lynda.com.
Re-create the logo for Adobe Creative Cloud—even if you don’t have the latest version of Illustrator. In fact, in this week’s Deke’s Techniques, you can use Illustrator CS6, CS5, CS4, CS3, CS2, or even the original CS version. How? Let Deke walk you through the process.
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