By Garrick Chow | Friday, March 11, 2011
Many people who are interested in creating a Facebook presence for their business, band, or other organization often make the mistake of setting up a new personal profile on Facebook, substituting the name of their organization into the First and Last name fields on the Facebook signup page. This can frequently result in frustration (especially when you’re trying to fill in the fields for the gender and birthdate of your organization), and there’s usually a decent chance of the profile being disabled by Facebook, because Facebook profiles are intended for personal use by individuals, not groups or companies.
To create a presence for your group, you need to use Facebook Pages, which are essentially profiles geared towards companies and other organizations or services. To create a Page, sign into your personal Facebook account and then go to facebook.com/pages and click the + Create Page button. (If you don’t have a personal Facebook account you can still create a page by going to facebook.com/pages, but you will have to register in order to administer your Page.)
Next, choose which kind of organization you’re creating the Page for, such as a band, a non-profit, your freelancing service, and so on. Based on the category you choose, you’ll be asked to enter additional information, such as the address of your business, or the name of the event you’re creating the Page for. Just follow the prompts to complete the required info. Once you’re done with the set up you’ll be taken to your page.
At that point you can start dressing up your Page like a regular Facebook profile by adding photos, posting status updates, and commenting or posting on other people’s Walls. One important note: if you want your comments to appear as being posted by your organization, and not from your personal Facebook account, go to the Account menu in the upper-right hand corner of the website, and choose Use Facebook as Page. If you have more than one Page, you’ll be able to select which identity you’d like to use when interacting with other pages and profiles. Return to the Accounts menu when you’re ready to switch back to your personal identity again.
Here are some other cool and useful things you can do with your Page. First click Edit Info under your Page’s name. From there you can do things like:
Add apps. Select Apps from the left hand column, and choose to add apps like Events, Photos, Video, and Discussion Boards, which make it easy to add multimedia and interactivity to your page.
Add Admins. More than one person can manage a Facebook Page. Just go to Manage Admins to give other Facebook users Admin privileges. Just be sure you trust the people you make admins, because they’ll have complete control over the Page.
Check your stats. Click Insights to see data and graphs detailing how many people have Liked your Page and how many users are actively using your Page each month.
And be sure to explore the other categories in the left sidebar to see what additional options are available for you to customize.
Once your Facebook Page is looking the way you like, be sure to promote it by linking to it on your personal account’s wall so that it will appear in your friends’ newsfeeds. Encourage friends and others to visit your page and to click the Like button and become Fans of your Page. Any updates or announcements you make on your Page will appear in the newsfeeds of all your Fans.
Learn more about creating Facebook Pages in Social Media Marketing with Facebook and Twitter with Anne-Marie Concepcion, which will be updated later this spring with new information.
By Garrick Chow | Friday, November 07, 2014
If you’re looking for a truly unique gift for a special friend or family member this year, you may already have the tools you need to record a song in GarageBand — and give it as a one-of-a-kind present.
Included free with all new Macs, or at just $4.99 to download from the Mac App Store, GarageBand is your key to a truly personal gift that won’t break the bank. In this three-part series, we’ll take a look at how to create a new project in GarageBand, record your tracks, edit them, and share your completed song.
By Garrick Chow | Saturday, September 20, 2014
It may surprise you to learn that, after traditional radio stations, the number one place where people go to discover new music today is not iTunes, or Spotify, or Pandora. It’s YouTube.
As a result of hundreds of thousands of music fans uploading videos of their favorite songs in their entirety, YouTube has become the world’s largest jukebox. If you’re an independent musician, posting your music to YouTube has become an important way to share your music and gain new fans.
However, you may not have the financial means or the time to plan, shoot, and edit a full video production for all the songs you want to promote.
An increasingly common solution for musicians who want to get their songs up on YouTube so they can be found by fans is to make a lyrics video, which is simply a video in which the lyrics to the song play along with the music in real time. This is a quick and inexpensive way to post your songs to YouTube while providing a visual that’s more interesting than a static image.
Lyrics videos can be created in nearly any video editing software. Let’s take a look at how to create one in iMovie for the Mac.
By Garrick Chow | Thursday, September 04, 2014
As you may have heard, earlier this week several celebrities had photos of a personal nature stolen from their computers or mobile devices, which were then shared and distributed online.
The celebrity photo hack story is still unfolding, and while it’s not completely clear how their devices and cloud-based accounts were accessed in each case, we thought this would be a good time to review some basic steps you should be following to make sure your personal files—and your internet privacy—are secure.
By Garrick Chow | Monday, June 23, 2014
Most people have dozens if not hundreds of fonts installed on their computers in the form of serif, sans-serif, mono-spaced, and script fonts. But an often overlooked font type is the dingbat font.
On the computer you’re using right now, especially if you have a version of Microsoft Office installed, you probably have at least a handful of dingbat fonts available, such Webdings, Wingdings, or Zapf Dingbats.
Unlike other types of fonts, which are collections of letters, special characters, and punctuation marks, dingbat fonts are collections of unique non-letter ornaments, symbols, or shapes. You’ve most likely checked out the dingbat fonts while trying to format a document, only to quickly dismiss them when you found there were no letters in those fonts.
By Garrick Chow | Thursday, May 15, 2014
It’s Small Business Week, and we have a handy tip for small business owners—who have to approve and sign a multitude of forms, invoices, and documents throughout any week. More often than not these days, forms are transmitted electronically; lots of people still sign these forms by printing out a copy, signing it with a pen, scanning it, and then emailing the scan back to the sender.
But there are easier ways.
By Beth Gilbert | Wednesday, February 27, 2013
We hope you have had a chance to organize courses you want to watch into playlists. We’ve expanded this feature, and now you can share your playlists too (and create an unlimited number of playlists!). Give your playlist a name and description, and then email a link to your friends and colleagues or post it to Facebook, Twitter, or LinkedIn. Share playlists to help others follow the same path, recommend a list, or to show what you’ve accomplished.
Creating a playlist
Get started by creating a new playlist. Make sure you’re logged in to your account, and then add courses to a new or existing playlist from the flyout menu on the + button. Create new playlists on the spot when you select add to a new playlist… from the flyout menu or select go to playlists to view and manage all of your playlists.
Sharing a playlist
Go to your playlists page by selecting playlists from my courses in the black bar at the top of any lynda.com page. Choose which playlist you want to share, and then click edit near the playlist name to add an optional description for the people you’re sharing it with.
Check the box next to share and we’ll generate a unique public URL for your playlist.
By David Franz | Friday, September 28, 2012
You may find the Apple iPad touchscreen useful for many things in your everyday life, but did you know that you could use it to play violin, viola, cello, and upright bass? Even if you use a different Digital Audio Workstation (DAW) for your music production, you might want to consider using Smart Strings in GarageBand for iPad if adding a string part to your songs is something that interests you.
In iPad Music Production: GarageBand, Garrick Chow shows how to play the Smart Strings, including how to play in chord mode and note mode. In chord mode, the chords are made by up to five instruments: 1st violin, 2nd violin, viola, cello, and bass, or any combination of the five. Choose the key of the song and eight chord strips appear, one for every chord in that key.
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