By Colleen Wheeler | Saturday, July 21, 2012
For this edition of featured five free videos, I’ve chosen five sample movies from lynda.com courses in our Business segment, all geared toward the needs of the administrative professional. This weekend a group of those amazing folk who keep business running and thriving is gathering in Texas for their Education Forum and Annual Meeting. The theme of the conference is focused more than ever on education and training, and our Business segment has some excellent follow-up accompaniment to those sessions. (Of course, solid training in business-related topics doesn’t just pertain to administrative pros!)
One of our most popular authors for Business tools training, Gini Courter, will be teaching several sessions at EFAM, and I thought it was a good time to round up some of the excellent training Gini and her fellow lynda.com Business authors have created.
Viewing the task and to-do lists in Outlook from Outlook 2010: Time Management With Calendar and Tasks
In this video, Gini Courter reviews the difference and view options for Outlook’s Tasks and To-Do lists. If you’re already using Outlook for email, these are definitely features that allow you to turn email into activity. The course focuses on how to use Outlook 2010 to handle both business and personal schedules, from making appointments, to creating and completing tasks, to color-coding calendars and tasks for at-a-glance review.
Responding to Twitter @mentions from Social Media Marketing with Facebook and Twitter
In this video, our popular Social Media Maven Anne-Marie Concepción explains how you can use the @mention feature on Twitter to hear what people are saying or asking about your company. Social media has become a critical activity for many businesses, and Anne-Marie’s course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence.
Choosing the fonts for your Word document from Word 2010 Essential Training
For any business document, the recipients gets their first impression from the way you choose to format your words, particularly which font you choose. In this movie, Gini Courter goes over font formatting in Word documents so you can choose the font that best serves your communication. The course this movie comes from delves into the functionality at the heart of Word: creating, editing, and formatting documents.
Understanding how to hold effective meetings from Effective Meetings
Meetings that feel like a waste of time or a confusing deluge of information are a common occurence. In this movie, Dave Crenshaw discusses the three principles that inform an effective meeting. Dave’s course is focused on establishing a simple, usable framework to get the most from meetings, and provides insight into how to effectively schedule, conduct, and follow up on meetings.
What can you do with InfoPath? from InfoPath 2010 Essential Training
We’ve all had to face forms in our business days that are tedious and complicated to read, let alone fill out correctly. Microsoft InfoPath allows you to develop a clear, beautiful, effective form, so that the information can be gathered and analyzed easily. (And for EFAM attendees, you’ll get an in-depth view from the presenter herself!)
Whether you’re an administrative pro on your way to Texas for EFAM, someone holding down the fort (and holding the fort together) day-to-day, or just a person who wants to thrive in the business environment, the Business segment in our library is dedicated to helping you develop critical skills. Let us know if there are other topics you’d like to see addressed in our library in the future.
By Garrick Chow | Friday, March 11, 2011
Many people who are interested in creating a Facebook presence for their business, band, or other organization often make the mistake of setting up a new personal profile on Facebook, substituting the name of their organization into the First and Last name fields on the Facebook signup page. This can frequently result in frustration (especially when you’re trying to fill in the fields for the gender and birthdate of your organization), and there’s usually a decent chance of the profile being disabled by Facebook, because Facebook profiles are intended for personal use by individuals, not groups or companies.
To create a presence for your group, you need to use Facebook Pages, which are essentially profiles geared towards companies and other organizations or services. To create a Page, sign into your personal Facebook account and then go to facebook.com/pages and click the + Create Page button. (If you don’t have a personal Facebook account you can still create a page by going to facebook.com/pages, but you will have to register in order to administer your Page.)
Next, choose which kind of organization you’re creating the Page for, such as a band, a non-profit, your freelancing service, and so on. Based on the category you choose, you’ll be asked to enter additional information, such as the address of your business, or the name of the event you’re creating the Page for. Just follow the prompts to complete the required info. Once you’re done with the set up you’ll be taken to your page.
At that point you can start dressing up your Page like a regular Facebook profile by adding photos, posting status updates, and commenting or posting on other people’s Walls. One important note: if you want your comments to appear as being posted by your organization, and not from your personal Facebook account, go to the Account menu in the upper-right hand corner of the website, and choose Use Facebook as Page. If you have more than one Page, you’ll be able to select which identity you’d like to use when interacting with other pages and profiles. Return to the Accounts menu when you’re ready to switch back to your personal identity again.
Here are some other cool and useful things you can do with your Page. First click Edit Info under your Page’s name. From there you can do things like:
Add apps. Select Apps from the left hand column, and choose to add apps like Events, Photos, Video, and Discussion Boards, which make it easy to add multimedia and interactivity to your page.
Add Admins. More than one person can manage a Facebook Page. Just go to Manage Admins to give other Facebook users Admin privileges. Just be sure you trust the people you make admins, because they’ll have complete control over the Page.
Check your stats. Click Insights to see data and graphs detailing how many people have Liked your Page and how many users are actively using your Page each month.
And be sure to explore the other categories in the left sidebar to see what additional options are available for you to customize.
Once your Facebook Page is looking the way you like, be sure to promote it by linking to it on your personal account’s wall so that it will appear in your friends’ newsfeeds. Encourage friends and others to visit your page and to click the Like button and become Fans of your Page. Any updates or announcements you make on your Page will appear in the newsfeeds of all your Fans.
Learn more about creating Facebook Pages in Social Media Marketing with Facebook and Twitter with Anne-Marie Concepcion, which will be updated later this spring with new information.
By Crystal McCullough | Wednesday, August 19, 2009
We've added a new feature: Each course now has the option to easily email, print, and share about it on multiple social networks or blog services with minimal clicks. Try it!
Even if you’ve never clicked on it, by now you may have noticed a Share button like the one above on many of your favorite sites. Its purpose is to expedite the sharing of news stories, blog posts, and other page content to one or more social networks, other blogs, or simply sending to your printer or bookmarks list.
Each of the courses in the lynda.com Online Training Library® now has its own AddThis Share button, located just under the course release date. If you want to share information about and a link back to the course, click on the Share button, then choose the method of sharing you prefer.
Sharing on Facebook, for example, gives the option to post the link to your profile or sending the information in a private message to one or more of your Facebook friends. Sharing on Twitter automatically creates a shortened bit.ly URL and transfers it to Twitter, ready for you to tweet.
Enjoy! And if you like this or any of our blog posts, the Share button is down here waiting for you at the bottom left of every post.
By Megan O. Read | Thursday, August 13, 2009
Top group dinner shot, left to right: Some of the lynda.com production team, Andy Ta, Roon Tamuli, Nick Brazzi, Samara Iodice, Max Smith, and Andrew Geibel. Then it's Ian Robinson (author), Megan Read (me), Nigel French (author), and Nigel's friend. Center unicycle shots: the first and second photos are the multitalented author Ian Robinson, third photo is our own Nick Brazzi. Bottom group shot, left to right: Max, Nick, Deke McClelland (author), me, Robbie Carman (author).
Over the last two weeks, we’ve had authors from all over the place in our recording booths. Ian Robinson from Virginia was in-house recording some eye-catching new Motion 4 training, Nigel French was here all the way from the UK recording an interesting new InDesign typography course, and Michael Ninness was here from Seattle recording the must-see InDesign Power Shortcuts.
This week is another busy one at lynda.com! We’ve got Robbie Carman also from Virginia recording some brand spankin’ new Color 1.5 training, Anne-Marie Concepción in from Illinois recording a cool new course about marketing your business with Twitter and Facebook, and of course, Deke McClelland from Colorado recording handfuls of must-see Photoshop training.
Our authors are all hard-working professionals, but occasionally, they get to let their hair down at a nice dinner with their lynda-peeps, or let off some steam with a fun Friday lunch playing on unicycles in the parking lot. Yes, there are actually quite a few unicyclers here at lynda.com!
Enjoy the pix, and as always, the training!
By Crystal McCullough | Tuesday, August 11, 2009
We’re really excited about how many of you joined our fanbase on Facebook since Lynda wrote about it in the August newsletter, and we are really flattered by all of the great comments and feedback you’ve been leaving for us. Thank you!
Want to pass on the word about lynda.com and other fan pages? If you’re a Facebook fan of a person, company, or thing, the Facebook site offers a simple way for you to suggest that fan page to your friends.
I’ll use the example of suggesting lynda.com to your friends. The directions are the same for any Facebook fan page.
First, go to the lynda.com fan page on Facebook. If you are not logged in to Facebook, you will have to log in to go any further.
Below the lynda.com logo in the left hand column, click on More to expand the menu.
When the menu expands, click on the sixth option down: Suggest to Friends
Up pops a window with a display of all of your Facebook friends. Either type in a particular friend’s name to find them one by one, or scroll through all of your friends’ profile photos and choose those that you would like to suggest the lynda.com page to by clicking on their profile photo. A check mark appears in the lower left corner of those friends you click on. Photos of friends that are already fans of lynda.com will be faded.
When you are done selecting the friends you’d like to send the suggestion to, click on Send Invitations.
Each of your chosen friends will receive a suggestion to become a fan, with a link to the lynda.com fan page.
How do you know how successful your suggestion was? When you’re looking at your Facebook Home page, you’ll probably start seeing the lynda.com fan page logo in the right hand column under the Highlights heading with a notification that “[this many] friends are fans.” While not scientific, it will tell you roughly how successful your invite was.
Of course, inundating your friends with fan-page suggestions can be more than a little annoying if you do it all the time. So use this feature judiciously so your friends don’t think you’re an evil spammer.
Again, thank you for your support of lynda.com on Facebook!
Our lynda.com fan page URL: http://www.facebook.com/lyndadotcom
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