By Todd Dewett | Wednesday, March 25, 2015
I don’t care if you’re the smartest small-business owner on the planet, with the best products or services, and cutting-edge technology. I don’t even care if you’ve got a foolproof business model.
You can have all the brainpower and the very best tools and still not compete effectively. That’s because all of those things—products, technologies, and business models—are about potential. They aren’t worth much until they’re used within great business relationships.
By Gini Courter | Tuesday, March 24, 2015
Here’s some great news for business users of Microsoft Office 2010 and 2013: You have all the tools you need to apply your company brand—its unique look and feel—to documents, presentations, even spreadsheets.
Office themes are designed to enforce your branding efforts whether you’re building robust templates that support your organization’s communications, launching a fresh identity for a departmental initiative, or creating an innovative personal brand.
Many of the Office branding features are global, so the branding work you do in one Office application (for example, Word) is automatically available for use in Excel and PowerPoint.
Here’s how you can use Office themes to communicate your organization’s identity:
By Rudolph Rosenberg | Monday, March 23, 2015
Ever wondered how some people stay calm in the face of a massive amount of work and conflicting priorities?
They know how to select from that long list of priorities the very few things that really need doing right away.
Well, I’m not one of those lucky people. There are some days when I feel I just have too much on my plate—too many important-seeming things that require my attention.
When that happens, I use a very simple technique to sort through my true priorities and identify what I should focus on.
Let me show you the simple productivity tips that help me get things done:
By Deirdre Breakenridge | Wednesday, March 18, 2015
You don’t have to be a Fortune 500 company with deep pockets to have a successful public relations program.
As a matter of fact, as a small business, there’s one key competency that leads to PR success: It’s your ability to build relationships with people.
I’m often asked about the best ways for small businesses to capitalize on PR if they’re on a shoestring budget. With a minimal time commitment and a good solid focus on connecting and advancing relationships, you’ll be on your way to building stronger bonds that create PR impact.
Here are a few PR tips for small business owners; they’ll get you started without having to pay large agency retainer fees or shell out for costly events. Devote some time and energy to these and I guarantee you’ll see results.
By Chris Croft | Monday, March 16, 2015
I’ve been running my own business for 20 years and training others on how to do the same.
What are the keys to success? Perhaps surprisingly, it’s often the small stuff that people forget to do that can cost them dearly.
Here’s a list of the 10 things a successful business must have to survive—and thrive. (If you’ve skipped even one, go back and put it into place. I promise your business will be better for it.)
By Rudolph Rosenberg | Sunday, March 15, 2015
You’re procrastinating right now, aren’t you? Reading this article when there’s something else that’s been nagging at you for some time now?
We all procrastinate sometimes—busying ourselves with distractions when we know we should be doing something more productive.
Want to know how to stop procrastinating? Learn to identify those unproductive moments while they’re happening, so you can do something about it.
By Cynthia Sanchez | Friday, March 13, 2015
Savvy small-businesses owners have found that creating digital content—written blog posts, videos and even podcasts—can be an effective way to attract and retain customers.
But once the content is created, the challenge becomes getting people to take notice and consume it. Pinterest can help.
Here are four smart reasons to use Pinterest for small business marketing:
By Whitney Johnson | Thursday, March 12, 2015
Perhaps you’ve heard the term “thought leader.” It gets bandied about a lot lately.
Do a search on LinkedIn and you’ll find lots of people describing themselves as thought leaders. They probably aren’t.
When you’re a market leader, you sell more than anyone else in the market. So to be a thought leader, you must be the go-to expert. People can’t think about your product, service, or idea without thinking of you.
Tesla: Elon Musk
Apple: Steve Jobs
“Leaning in”: Sheryl Sandberg
So how do you become a thought leader? Like this:
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