By Terry Lee Stone | Thursday, October 30, 2014
When it comes to creative work, a good creative brief is the foundation for success.
It provides a solid understanding of the client, fully describes the assignment, and is a map for your creative approach on the project. The document clearly states the client’s needs and expectations, and how this particular project will address them.
By Todd Dewett | Wednesday, October 29, 2014
Success at work has a lot to do with your IQ—your intelligence or general cognitive ability. It’s a solid predictor of good performance and other positive behaviors in the workplace.
But as I’ll tell you in this week’s Management Tips, there are two problems with focusing on IQ alone.
By Tom Geller | Friday, October 24, 2014
By Jeff Toister | Monday, October 20, 2014
Many of today’s jobs are built around multitasking.
Take call center representatives for example. According to ICMI, the average call center agent uses five software programs to serve customers. They spend their day constantly focusing and refocusing their attention from one screen to the next.
When we try to do too many things at once, productivity declines, quality suffers, and stress levels rise.
Did you know that chronic multitasking — at work or anywhere else — can lead to a disorder whose symptoms are nearly identical to attention deficit disorder or ADD?
Here’s how to keep this from happening to you—and how to recover if it already has:
By Todd Dewett | Wednesday, October 15, 2014
At some point, every leader thinks, “My team needs a little more creativity!” Then they start looking for a “creative genius” to promote or hire. This isn’t completely illogical, but it’s definitely unproductive.
In this week’s Management Tips, we’ll address the myth of creative genius—the notion that only a few lucky souls out there are truly creative and that we can benefit from this fact if we can only find them.
By Jacqueline McDonald | Wednesday, October 15, 2014
Which call to action resonates more? Where are users getting lost and leaving? What color should your button be? Conversion rate optimization (CRO) helps answer these questions to give you actionable insights—and have immediate impact on your bottom line.
Follow these five steps to make sure your conversion-rate strategy is successful and scalable.
By Todd Dewett | Wednesday, October 08, 2014
Sometimes in your professional life, you’ll have the privilege of breaking in a new boss. The old one retired, got promoted, or left the company and there’s a new leader in town.
This week in Management Tips, we’ll cover one scenario you might face: You meet the new boss and quickly you realize the team can’t stand him.
By Terry Lee Stone | Tuesday, October 07, 2014
When you develop creative solutions for a client, you’re generating answers to whatever problem was described in the creative brief. When you’ve reached a point at which client feedback or approval is required, it’s time to present the work to your client and see if you’ve hit the mark.
As most experienced creative folks will confirm, even the most brilliant work won’t really “speak for itself”—not entirely, at least.
When you’re presenting to clients, how you show your creative work might just be as important as the work itself.
You can change your email preferences at any time. We will never sell your email. More info
Thanks for signing up.
We’ll send you a confirmation email shortly.
Sign up and receive emails about lynda.com and our online training library:
Keep up with news, tips, and latest courses with emails from lynda.com.
We've updated our terms and conditions (now called terms of service).Go Review and accept our updated terms of service.