By Todd Dewett | Wednesday, July 16, 2014
Have you ever sworn that you would never engage in office politics? It’s hard to blame you. Politics is dirty, self-serving, and underhanded, right? Well—not really. Sometimes it can be, but that’s a comment about the nature of the leadership team, not politics.
In this week’s first tip, I show you why politics in and of itself is neither good nor bad. It’s like any form of communication; it depends on how you use it. Let’s be clear: You should be politically active. You can be ethical, kind, and virtuous, but you do need to learn to play politics.
By Elizabeth Marsten | Tuesday, July 15, 2014
One of the most common complaints I hear about unsuccessful PPC marketing is that “it just didn’t work,” “I didn’t have time,” or “I didn’t see a return on my investment.” All are fair and common problems—and completely understandable. The notion of paying on a per-click basis may seem simple, but it can spiral into a very expensive, complex, and frustrating time sink.
Here’s how to run smart PPC campaigns and avoid wasting your advertising dollars.
By Jess Stratton | Monday, July 14, 2014
Songs tend to vanish from iPhones. It’s a complaint I hear quite a lot from my friends and have even noticed myself. A song is there for months—and then one day you’ll sync with iTunes and for some reason, it’s just not there anymore.
This week on Monday Productivity Pointers, I’ll show you a quick way to get that song back on your phone—without having to go back to iTunes on a desktop or re-sync your phone—so you can be rocking out again in no time.
By Todd Dewett | Wednesday, July 09, 2014
This week’s tips focus on two counterintuitive ideas. The first concerns productivity.
Let me be clear: Productivity is important! Having said that, we often over-focus on productivity itself while neglecting a few underlying factors that influence productivity.
By Jess Stratton | Monday, July 07, 2014
Every once in a while on Monday Productivity Pointers, I go over something you may already be aware of—but could use a reminder about. It’s that moment when you recall: Something I use every day has some really cool features and I should be taking advantage of them!
This week I’m talking about Google Labs, particularly the Labs in your Google calendar.
By Willem Knibbe | Monday, July 07, 2014
Ever since people have been trying to sell, people have been trying to market (I love the peek at early soap opera ads in our Content Marketing and the Art of Storytelling documentary).
The rise of the Internet provided an exciting new marketing channel, and now businesses are spending $7.3 billion on online advertising alone in an attempt to reach the 245 million people using the Internet. Social media and self-service tools like AdWords have also helped level the playing field such that businesses of all sizes can (and must!) leverage these channels to be competitive in today’s hyperconnected world.
lynda.com introduced our first marketing courses in 2010, and now—with more than 50 courses and plenty more in the works—the subject is leaving the Business nest to soar on its own as the new Marketing segment.
By Claudia McCue | Sunday, July 06, 2014
When you put pen to paper to sign your name to a contract, personal check, or credit card receipt, it’s the equivalent of saying “I consent to this.” Your unique handwriting (or, in my case, unique scrawl) serves as the confirmation that you—not someone else—have signed the document.
When you enter the realm of digital documents, the options for signing become a bit more complex. Some companies accept Acrobat’s digital signatures, but some are uncomfortable with anything that doesn’t look like tasteful blue-black ink. I’ll show you how to sign a digital document to appease both camps.
By Todd Dewett | Wednesday, July 02, 2014
Life is a series of choices. Here’s one of the most important: Do you want to coast and be content, or get to work on becoming a better version of yourself? This week’s first tip focuses on the latter to help you get serious about creating your next personal evolution.
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