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By Jacqueline McDonald | Wednesday, October 15, 2014

Boost Your Conversion Rate Optimization — in 5 Steps

2014_10_15_Funnel

Which call to action resonates more? Where are users getting lost and leaving? What color should your button be? Conversion rate optimization (CRO) helps answer these questions to give you actionable insights—and have immediate impact on your bottom line.

Follow these five steps to make sure your conversion-rate strategy is successful and scalable.

By Todd Dewett | Wednesday, October 08, 2014

Off to a Bad Start with the New Boss? We Can Help

What if you hate the new boss?

Sometimes in your professional life, you’ll have the privilege of breaking in a new boss. The old one retired, got promoted, or left the company and there’s a new leader in town.

This week in Management Tips, we’ll cover one scenario you might face: You meet the new boss and quickly you realize the team can’t stand him.

By Terry Lee Stone | Tuesday, October 07, 2014

Designers: Essential Tips for Presenting to Clients

presenting creative work to clients

When you develop creative solutions for a client, you’re generating answers to whatever problem was described in the creative brief. When you’ve reached a point at which client feedback or approval is required, it’s time to present the work to your client and see if you’ve hit the mark.

As most experienced creative folks will confirm, even the most brilliant work won’t really “speak for itself”—not entirely, at least.

When you’re presenting to clients, how you show your creative work might just be as important as the work itself.

By Whitney Johnson | Monday, October 06, 2014

Entrepreneurs: Bootstrap Your Business—and Reap the Rewards

2014_10_06_Bootstrap

As an entrepreneur, you’ll likely find yourself short on money, time, or expertise.

If so, you’ll need to bootstrap your business, building it with what you have on hand—and doing so may actually hold the key to your success.

By Todd Dewett | Wednesday, October 01, 2014

Successful Presentations: It's All in the Delivery

2014_10_01_MTdelivery

Bad news: Even if your presentation content is perfect, it doesn’t mean you’ll give a good presentation.

It’s entirely possible for you to have all the facts straight, good structure and flow, and engaging visuals—yet still fail to engage your audience.

By Izzy Gesell | Monday, September 29, 2014

Become a Better Leader — with Improv Theater Skills

2014_09_29_improv_sf

Becoming an effective leader is a challenging undertaking. Trying to map a success route from the myriad overlapping or contradictory leadership theories is like being on a journey where your GPS changes its mind every few miles.

But what if I told you that you can improve your leadership skills by practicing the skills used in improv theater?

It’s true. And I’m going to show you how.

By Todd Dewett | Wednesday, September 24, 2014

Deliver Engaging Presentations — from Start to Finish

2014_09_24_Prez
Whether delivered at work, at a conference, or to a client, a presentation is a rare opportunity to significantly help—or harm—your professional reputation.

You’re on stage, the introduction is over, the microphone is on, and everyone is waiting for you to open your mouth. What will you say?

By Todd Dewett | Wednesday, September 17, 2014

How to Quit Your Job Successfully

2014_09_17_MTquit

People quit their jobs for lots of different reasons—and it’s often perceived as a difficult or negative event.

But what if I told you it could be a very positive and productive part of your career?

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