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By Willem Knibbe | Monday, July 07, 2014

Introducing the lynda.com Marketing Segment

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Ever since people have been trying to sell, people have been trying to market (I love the peek at early soap opera ads in our Content Marketing and the Art of Storytelling documentary).

The rise of the Internet provided an exciting new marketing channel, and now businesses are spending $7.3 billion on online advertising alone in an attempt to reach the 245 million people using the Internet. Social media and self-service tools like AdWords have also helped level the playing field such that businesses of all sizes can (and must!) leverage these channels to be competitive in today’s hyperconnected world.

lynda.com introduced our first marketing courses in 2010, and now—with more than 50 courses and plenty more in the works—the subject is leaving the Business nest to soar on its own as the new Marketing segment.

By Claudia McCue | Sunday, July 06, 2014

How to Sign a Digital Document: Know Your Options

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When you put pen to paper to sign your name to a contract, personal check, or credit card receipt, it’s the equivalent of saying “I consent to this.” Your unique handwriting (or, in my case, unique scrawl) serves as the confirmation that you—not someone else—have signed the document.

When you enter the realm of digital documents, the options for signing become a bit more complex. Some companies accept Acrobat’s digital signatures, but some are uncomfortable with anything that doesn’t look like tasteful blue-black ink. I’ll show you how to sign a digital document to appease both camps.

By Todd Dewett | Wednesday, July 02, 2014

Embracing Self-Improvement

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Life is a series of choices. Here’s one of the most important: Do you want to coast and be content, or get to work on becoming a better version of yourself? This week’s first tip focuses on the latter to help you get serious about creating your next personal evolution.

By Todd Dewett | Wednesday, June 25, 2014

Become a Better Communicator at Work

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If there is a skill more fundamental to your success in life than communication, I don’t know what it is. Communication is the funnel through which you put your expertise to work.

This week’s tips focus on two vital aspects of communication. First, I’ll address the art of building consensus. Too often professionals think that merely having the best idea will lead others to listen. Not so. Good ideas are essential, but they’re only the beginning.

By Jess Stratton | Monday, June 23, 2014

Download Your Facebook Timeline

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Did you know that you can download your entire Facebook timeline onto your computer?

First, let’s back up. Why would you want to do a Facebook timeline download? Perhaps you’re a lawyer who needs access to someone else’s timeline to make or break a case. Maybe you want to go through it offline, taking your time. Or maybe you simply want a backup copy of it.

By Lorrie Thomas Ross | Sunday, May 11, 2014

The Power of Modern Press Releases

The power of the modern press (releases)

Press releases are essential to effective public relations, but they’re not written for the press alone. Press releases are emerging as a critical component of content marketing, social media marketing, earned media, and search marketing strategies.

Modern-day press release writers need to know what to write about, understand formatting, and have a strategic distribution plan.

By Lauren Mackenzie | Sunday, April 20, 2014

Six Tips to Manage Your Web Design Business

6 tips for running your web design business

Running your web design agency demands more than excellent design and technical skills. Until you can hire professionals, you need to manage the marketing, accounting, HR, sales negotiating and peacekeeping—for those rocky moments with unhappy clients or disgruntled staff. You can learn more about the responsibilities of being “the boss” in the Defining realities and roles tutorial from the lynda.com course Running a Design Business: Starting Small.

Meanwhile, here are six tips for running your agency:

By Scott Fegette | Wednesday, September 04, 2013

Five business skills beyond the degree

Build business skills beyond your degree

Explore these courses at lynda.com.

Is a traditional college degree enough to compete in today’s workforce? A recent Today.com article suggests that potential employers aren’t just looking for targeted skills. They want a broad set of skills that reach beyond your job-specific role into business, analytical, and interpersonal areas. Being an expert in your particular field of knowledge is critical—but here are some complementary skills that potential employers may also consider valuable.

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