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By David Niles White | Thursday, March 25, 2010

The lynda.com story: Bruce’s 10 things

Bruce distills his core beliefs into ten inspiring thoughts that he shares with a riveted Santa Barbara AIGA audience. A sample: #7 – Do what you love, and do it really, really, really well. These philosophies are at the center of why lynda.com is a special place to learn, work, and grow.

We invite you to view the entire lynda.com story on lynda.com.

By David Niles White | Thursday, March 18, 2010

The lynda.com story: Making the lynda.com logo

When he first created it, Lynda initially thought Bruce’s illustration for the lynda.com logo made her look like Mary See, the elderly lady who graces every box from the well-known West coast confectioner, See’s Candy. Bruce sought to embody the company’s essence in his hand-drawn logo design: Education, instruction, and learning. Has Lynda come to love it?

By David Niles White | Wednesday, March 10, 2010

The lynda.com story: Things we cherish

In this segment of the lynda.com story, Lynda shares some of the tenets she and Bruce use to guide the company: Love what you do, put customers first, quality above all, create indisputable value, treat everyone with dignity, always strive to be better, and many others. She and Bruce also disclose some of the stumbling blocks they’ve faced that have taught them valuable business lessons, from being unfocused, waiting to bring in professional management, and lack of budgets and limits.

We invite you to view the entire lynda.com story on lynda.com.

By Megan O. Read | Monday, March 08, 2010

Product designer Dave Schultze joins the ranks of lynda.com authors

This past week at lynda.com we had an impressive showcase of talent.

Dave Schultze is a new author at lynda.com. He is recording Rhino training for those of you in the 3D field. He teaches Toy Design at Otis College of Art and Design, and his body of work is impressive to say the least. You may already be familiar with the toys and products he has deigned for his company SchultzeWORKS, such as the singing toothbrushes for Hasbro.

The Philco PC, designed by new lynda.com author, Dave Schultze.

The beautiful and sleek Philco PC was featured in any number of magazines, but most recently, it was entered in the International Design Excellence Awards (IDEA Awards).

Clockwise, from far left: author Chris Orwig, lynda.com co-owner and founder Bruce Heavin, supervising training producer Max Smith, content manager for 3D/Video George Maestri, author relations manager Megan O. Read, author Deke McClelland, content manager Cynthia Scott (standing), author Dave Schultze, training producer Kirk Werner, and author David Blatner.

Dave was in good company with Chris Orwig, David Blatner, and Deke McClelland all working away in the recording booths and live action stages to bring you some new training. We took all of the authors and a few local content managers out on the town for some creative brainstorming and pasta. We are looking forward to sharing their training with you soon.

By David Niles White | Thursday, March 04, 2010

The lynda.com story: Starting the business

After two years of extensive traveling to promote her books and teach classes, Bruce suggested to Lynda that they consider starting a school. Together they founded the Ojai Digital Arts Center, and promoted its services on lynda.com. An astonishing response to the class caused rapid growth in the school, which in turn inspired conferences and more web design and graphics books. The 2001 dotcom crash precipitated yet another revolutionary teaching methodology: Training on video. First on VHS, then on CD, then on the web.

We invite you to view the entire lynda.com story on lynda.com.

By David Niles White | Wednesday, February 24, 2010

The lynda.com story: Lynda’s educational pedagogy

Lynda talks about how her personal learning experiences formed the foundation of her unique teaching style. She became both a sought-after instructor to corporate clients such as Apple and Microsoft, and a contributor to major publications. While a faculty member at Art Center in Pasadena, CA, Lynda not only met her future husband and business partner Bruce, she also registered the domain name lynda.com and used it as her sandbox for learning and teaching web design and for showcasing her students’ work.

We invite you to view the entire lynda.com story on lynda.com.

By David Niles White | Thursday, February 18, 2010

The lynda.com story: Lynda shares how it started

Take a seat in the Brooks Institute auditorium with the Santa Barbara chapter of AIGA and enjoy watching Bruce Heavin and Lynda Weinman as they present the history of lynda.com to an audience for the first time. The lynda.com co-founders share stories of how their careers, relationship, and company started and evolved, and how their vision and high standards have brought together a team insistent on excellence. This is an engaging, fascinating inside look into the heart and soul of a recognized leader in software training.

We’ll be posting a few segments of that night’s recordings here on the blog, starting with Lynda sharing some early memories and educational experiences. We invite you to view the entire lynda.com story on lynda.com.

In this video, Lynda opens her heart and shares her earliest recollections: Her childhood, how she discovered an alternative path to education and put herself through school, and how she developed a work ethic that shaped her personal direction and ultimately, the direction of lynda.com.

By Crystal McCullough | Thursday, October 29, 2009

Contribute to our history: How has lynda.com impacted your life?


Top left: lynda.com circa 1996. Top right: lynda.com in 2000. The lynda.com logo first hit the site in late 1997. Lower left: lynda.com in 2005. Lower right: The web site for Lynda and Bruce's school, The Ojai Digital Arts Center, circa 1998.

The lynda.com URL is going on 15 years old, and we’ve been through a lot of iterations and adventures. We’re putting together a history section on lynda.com that documents our path from our humble beginnings to where we are today. Do you have a story about how lynda.com has impacted your life? Pictures of you with past books, classes with Lynda or Bruce, events, Flashforward, etc? Were you a member of Lynda’s early web designer mailing list? Send your stories and pictures to history@lynda.com if you want to share!

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