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By Todd Dewett | Wednesday, April 30, 2014

Pitching Ideas

Pitch an Idea

This week I have some tips for you on pitching ideas. Many pitched ideas aren’t taken seriously—not because an idea is bad, but because the person pitching it doesn’t know how to sell it.

If you’re pitching a new idea—a change or innovation—you have to be prepared. A good pitch is all about understanding what your audience needs, connecting with their higher goals and purpose, and co–opting the support of others who can help make your case.

Here’s another tip: this one on giving a presentation. All too often, people begin a presentation with dry facts and figures to make a business case. While informative, this can really bore an audience. Numbers are important, but they should only be the supporting message.

The first step is to find an emotional hook: a fact, surprising chart, picture, audio or video clip, moving testimonial, or story that reaches your audience at an emotional level. Share your great idea first, and then get to the supporting data. If you can make your audience feel the point you’re making first and foremost, they’ll be far more receptive to all the dry details that inevitably follow.

Watch this week’s Management Tips, and learn how to start making your ideas work for you.

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