By Starshine Roshell | Friday, October 17, 2014
Ever wonder what it’s like to record a course at lynda.com?
Flying out to our seaside California studios from his Pennsylvania home, first-time author Karl Kapp was surprised by the overt friendliness of the staff, the exotic afternoon snacks, and the intense recording pace (he shot 29 videos in a single day!). So surprised, in fact, that he blogged about it.
During the five days he spent recording his new course, Gamification of Learning, Karl learned a lot about lynda.com that you’d never know just from watching our videos.
Here’s what surprised him most:
By Ashley Kennedy | Friday, October 17, 2014
Over the weekend, my local fire department held an open house where they set lots of stuff on fire. So I did what any video enthusiast would do: I took plenty of slo-mo footage—of the flames, the smoke, the water spewing from firehoses—with my new iPhone 6.
Bringing that footage into editing software, however, isn’t quite as cut and dry as you might think. So I wanted to show you some of the things I learned—in case you ever want your slow-motion video to have a life outside of your iPhone.
By Scott Fegette | Thursday, October 16, 2014
Mac OS X Yosemite is available for download today, alongside newly updated iPads and Mac computers on the hardware side—and we’ve got training ready for you.
Apple is well known for its stylistic industrial designs, and with Yosemite now available to complement the recent iOS 8 update, Apple’s desktop and mobile devices should work together more intuitively, as well.
By Anne-Marie Concepción | Thursday, October 16, 2014
Footnotes transition easily to the EPUB format and now, with InDesign CC, you can make your footnotes stand out—or pop out—even more.
Learn how to transform regular footnotes into pop-ups using the EPUB Export Options dialog, in this short, fun, and free episode of InDesign Secrets.
By Terry Lee Stone | Thursday, October 16, 2014
Developing a strong working relationship with your clients means really getting to know them.
In most cases, design is just one of many pieces of a larger puzzle your client needs to solve. Try to understand your project’s place in the larger picture and how it fits into your client’s larger business goals.
The best relationship to establish with your primary client contact is as trusted collaborator—and that means getting to know what makes them tick.
Be sure you can answer these four questions before you begin working with clients:
By Ashley Kennedy | Wednesday, October 15, 2014
The video frame is a big, wide world. Often there’s a lot going on in there, and not all subjects within the frame can be treated equally.
What if you want to brighten up a face—but you want the rest of the environment to remain in relative darkness? And what if that face is moving? And for added difficulty, what if it’s also coming toward you and rotating?
You can see what issues arise if you treat the entire frame equally. Instead, you’ve got to hone in and grab control of the pixels that define the face, brighten up that area, and then track its movement over the duration of the shot—while leaving everything else alone.
Fortunately, with masking and tracking technology, you’re able to do this relatively easily. So in this week’s Video Post Tips Weekly, we’ll demonstrate mask tracking in Premiere Pro CC (both the 2014 and 2014.1 versions) and Avid Media Composer. And while tracking isn’t available in FCP X, I’ll show you how to apply a simple mask and use keyframes to achieve similar results.
By Todd Dewett | Wednesday, October 15, 2014
At some point, every leader thinks, “My team needs a little more creativity!” Then they start looking for a “creative genius” to promote or hire. This isn’t completely illogical, but it’s definitely unproductive.
In this week’s Management Tips, we’ll address the myth of creative genius—the notion that only a few lucky souls out there are truly creative and that we can benefit from this fact if we can only find them.
By Jacqueline McDonald | Wednesday, October 15, 2014
Which call to action resonates more? Where are users getting lost and leaving? What color should your button be? Conversion rate optimization (CRO) helps answer these questions to give you actionable insights—and have immediate impact on your bottom line.
Follow these five steps to make sure your conversion-rate strategy is successful and scalable.
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