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By Richard Harrington | Saturday, March 21, 2015

Video Gear Weekly: Using a Portable Backdrop

how to set up a portable backdrop

There are times when you’re shooting on location and you need a backdrop right away. Having a portable backdrop in your kit means you’ll never be more than minutes away from your shot.

Portable backdrops are easy to set up when you’re in a time crunch and need to quickly switch out the environment. This week on Video Gear Weekly, Robbie and I evaluate two backdrop solutions to see which works best.

By Jeff Carlson | Saturday, March 21, 2015

Photos for OS X App: The Smart Way to Install the Public Beta

installing the photos for os x app beta

Apple is now offering the new Photos for OS X application as a public beta, so anyone who signs up for (and is accepted into) the Apple Beta Software Program can start using a pre-release version of the photo library software.

But there’s a catch: You must also install the beta of the entire operating system, OS X Yosemite 10.10.3, to get the Photos for OS X app.
That means your data will be vulnerable to the sometimes unexpected behavior of pre-release software—and not just any data, but your library of irreplaceable digital photos.

You need a smart plan of action to make it work. Before you download the newest software, follow my advice in this article and save yourself potential headaches and wasted time.

By Konrad Eek | Friday, March 20, 2015

Darkroom Equipment: Everything You Need and Where to Get It

find the darkroom equipment you need

The rise of digital cameras has spurred a surprising trend: The return to analog and black-and-white photography.

Sure, digital photography gives us amazing power and control, but there’s something irresistible about creating a tangible artifact of captured light that you’ve translated—through chemistry—into a work of art. Also, I’d argue that the luster, finish, and depth of tone of digital black-and-white prints can’t compare to those of gelatin silver prints.

Did you know that many of the tools you see in Photoshop every day are based on traditional darkroom techniques?

My new course Setting Up a Home Darkroom shows you how to create your own darkroom to make old-school-style prints.

In this article, I’ll help you decide what darkroom equipment you need, where to get it, and how to get the most for your money.

By David Blatner | Wednesday, March 18, 2015

InDesign Secrets: Start an InDesign Document on a Left-Hand Page

start indesign document left page

Start your InDesign document off on the right foot: on the left-hand page.

Existing layouts can be a pain to change; InDesign won’t let you drag right-facing pages over to the left. But with the two tricks shown in this week’s episode of InDesign Secrets, you can move spreads so that your document starts on the left. Watch and see!

By Deirdre Breakenridge | Wednesday, March 18, 2015

5 PR Tips for Small Business Owners

pr tips for small business owners

You don’t have to be a Fortune 500 company with deep pockets to have a successful public relations program.

As a matter of fact, as a small business, there’s one key competency that leads to PR success: It’s your ability to build relationships with people.

I’m often asked about the best ways for small businesses to capitalize on PR if they’re on a shoestring budget. With a minimal time commitment and a good solid focus on connecting and advancing relationships, you’ll be on your way to building stronger bonds that create PR impact.

Here are a few PR tips for small business owners; they’ll get you started without having to pay large agency retainer fees or shell out for costly events. Devote some time and energy to these and I guarantee you’ll see results.

By Lauren Harmon | Tuesday, March 17, 2015

Create Vibrant Colors with Camera Raw — and Deke's Techniques

2015_03_17_Deke

Last week in Deke’s Techniques, you learned how to create a displacement map that, when applied to an image, makes the model appear as if she were standing behind a sheet of ribbed glass.

This effect is similar to the one used on the iconic cover art for Madonna’s MDNA album—but chances are your image still doesn’t look as vibrant as Madonna’s.

So this week, Deke shows how to infuse the portrait with brilliant “nightclub” colors using Camera Raw and a gradient fill layer.

By Carolyn E. Wright | Tuesday, March 17, 2015

How to License Photos (It's Much Easier Than You Think!)

how to license photos

The verb “license,” according to Merriam-Webster, means “to give official permission to someone . . . to do or use something.” As a noun, license means “an official document, card, etc., that gives . . . permission to do, use, or have something.”

Licensing your photographs may sound tricky, but in fact we “license” other things all the time. Take this, for example:

Kid: Can I borrow the car?

Parent: Where are you going?

Kid: To the park.

Parent: Why?

Kid: To play tennis with Taylor.

Parent: When will you be back?

Kid: By 5 p.m.

Parent: O.K.

With that “O.K.,” the parent just licensed the car to the kid only to go the park to play tennis with Taylor that day until 5 p.m.

And licensing your photographs to others can be just as simple. Here’s how:

By Chris Croft | Monday, March 16, 2015

10 Things Every Successful Business Must Have (Even Yours)

Want a successful business? Do these 10 things.

I’ve been running my own business for 20 years and training others on how to do the same.

What are the keys to success? Perhaps surprisingly, it’s often the small stuff that people forget to do that can cost them dearly.

Here’s a list of the 10 things a successful business must have to survive—and thrive. (If you’ve skipped even one, go back and put it into place. I promise your business will be better for it.)

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