Learn it fast with expert-taught software and skills training at lynda.com. See what you can learn

By Bonnie Bills | Wednesday, December 07, 2011

Online Marketing Fundamentals: Blogs, SEO, & Beyond

The web has completely changed marketing from a primarily one-way form of communication to an interactive, two way customer-centered conversation. It has also changed the rules of participation. You don’t need a big budget or a marketing team to embark on an effective online marketing campaign, you just need to know the fundamentals of online marketing so you can get started on a new campaign, or optimize the campaign you have. The smallest businesses—the one-woman design shop, the auto repair place down the street, the ten-employee consulting business—can engage in many of the same marketing activities as a multinational fast-food chain with a massive marketing budget.

In Online Marketing Fundamentals, web marketing expert Lorrie Thomas Ross explains how businesses can:

• Set themselves up for success by defining their audience and creating an effective website

• Use social media sites from Facebook to Foursquare to interact with customers and prospects in new ways

• Blog to become credible sources of information and reach new audiences

• Use SEO and SEM to reach customers interested in their goods or services

• Analyze their online efforts with web analytics software

• And much more

Whether you’re contemplating your first web marketing efforts or are an experienced web marketer looking for new ideas, you’ll find plenty of information in Online Marketing Fundamentals.

Interested in more? • All business courses in the Online Training Library® • Courses by Lorrie Thomas Ross in the Online Training Library®

Suggested courses to watch next:Social Media Marketing with Facebook and TwitterEffective Email Marketing StrategiesAnalyzing Your Web Site to Improve SEOGoogle Analytics Essential Training

Learn it from the experts.

With online video courses at lynda.com, you can reach your goals faster. Learn software, improve your skills, and get an inside look at how the professionals work.

See what you can learn


Share this article:

Tags: , , , , , ,

Get the latest news

  •   New course releases
  •   Pro tips and tricks
  •   News and updates
  
New releases submit clicked

You can change your email preferences at any time. We will never sell your email. More info

Featured articles

A lynda.com membership includes:

Unlimited access to thousands of courses in our library
Certificates of completion
New courses added every week (almost every day!)
Course history to track your progress
Downloadable practice files
Playlists and bookmarks to organize your learning
Become a member

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.