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By Rob Garrott | Friday, October 28, 2011

Introducing Design in Motion, by Rob Garrott

Many of you know me as an author for lynda.com, but I’d like to introduce myself as the new Content Manager for the video segment of the lynda.com Online Training Library®. In this new role, I’ll be responsible for our overall video curriculum strategy. I will also be actively working to find and recruit the very best authors for video and motion graphics. It’s a very exciting time for me, and I’m particularly excited that we’re finally able to bring you a brand new course, Design In Motion, by… me!

Weekly for members, and bi-weekly for the blog, I’ll be bringing you tips, techniques, and inspiration from the world of motion graphics using After Effects and CINEMA 4D. In this first episode, I explore the very important idea of using color to communicate a sense of emotion in a video clip.

Storytelling is much more than having a script and shooting a bunch of footage or creating animation. While those are important, there is one thing that does more than anything else to communicate a sense of mood for a viewer, and that’s color. Color has always been an important component of the psychology of art, but when color film photography techniques made color movies possible, directors were quick to incorporate the language of color into the language of film. Creating color in After Effects is a simple and non-destructive process that should have you speaking the language of color in no time at all.

I hope you enjoy this very first edition of Design In Motion! Let us know what you think in the comments section, below.

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