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By Jim Heid | Wednesday, October 07, 2009

Hello from the new Content Manager for Photography: Jim Heid

Meet Jim Heid,'s Content Manager for Photography

Meet Jim Heid,'s Content Manager for Photography

Smile, everybody! I’m Jim Heid, the new Content Manager for photography here at

Some of you may recognize my name from the pages of Macworld magazine, where I’ve been writing since the dawn of time. Or you might know me from my The Macintosh iLife series of books on Apple’s iLife suite. A handful of you might even be familiar with my photos on Flickr.

At, my job is to help plan our photography-related courses. And we’ll be offering a lot more in the future. Of course, you’ll see new courses on Photoshop, Lightroom, Aperture, and other essential digital imaging tools. But you’ll also see courses on photographic technique: Lighting, composition, lenses, and more.

For anyone who loves photography, this is a great time to be alive. Cameras, lenses, and imaging software have never been better. But at least as important, the Internet has given each of us a global audience, a way to inspire and be inspired. At, we’ll be taking advantage of this revolution in imaging, too.

You’ll be hearing from me frequently here on the blog. In the meantime, I’d love your comments containing suggestions on the types of photography courses you’d like to see.

In 1944, Popular Photography magazine ran an article containing predictions for the future of photography. Among them:

  • “It is possible to perfect the camera to the point where it will become an automatic instrument which will focus, expose, and process the film by the mere push of a button.”
  • “I should like to see [the camera] develop until it takes its place with the pencil and the typewriter as an instrument of our everyday language.”
  • “Networks will make it possible for everyone in the world to see pictures of news events at the same time.”

Welcome to the future.

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