New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Learn it fast with expert-taught software and skills training at See what you can learn

By Colleen Wheeler | Tuesday, October 11, 2011

Deke's Techniques: Creating an ambigram in Illustrator

This week, Deke’s Techniques turns our world upside-down, only to find that it’s the same as when it was right-side up. Deke sets out to create an ambigram in Illustrator, and he chooses a particularly appropriate word (both in its structure and meaning): Adobe.

For those of you who aren’t devotees of either Douglas Hofstader (Gödel, Escher, Bach: An Eternal Golden Braid) or Dan Brown (Angels & Demons), an ambigram is a typographic treatment that—to quote Hofstader— “…squeezes two different readings into the selfsame set of curves.” The particular type of ambigram Deke explores this week is one in which you turn the letters over, only to find that it looks and reads exactly the same in the new orientation:

The free video this week shows you how to exploit Illustrator’s dynamic Transform command to work out your ambigrammatic tendencies, watching as you create one half of the word and see it flipped in real time on the other side. For members of, Deke’s exclusive video addition to the Online Training Library® reveals a more complicated double-word phrase that can still be turned upside-down without a shift in meaning.

Stop by next week for another free technique to find out what mysteries Deke has in store.

Interested in more? • the entire collection ofDeke’s Techniques  • courses on Illustrator in the Online Training Library® • courses by Deke McClelland in the Online Training Library®

Learn it from the experts.

With online video courses at, you can reach your goals faster. Learn software, improve your skills, and get an inside look at how the professionals work.

See what you can learn

Share this article:

Tags: , , ,

Get the latest news

  •   New course releases
  •   Pro tips and tricks
  •   News and updates
New releases submit clicked

You can change your email preferences at any time. We will never sell your email. More info

All articles

Featured articles

A membership includes:

Unlimited access to thousands of courses in our library
Certificates of completion
New courses added every week (almost every day!)
Course history to track your progress
Downloadable practice files
Playlists and bookmarks to organize your learning
Become a member

Thanks for signing up.

We’ll send you a confirmation email shortly.

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.