By Colleen Wheeler | Tuesday, October 11, 2011
This week, Deke’s Techniques turns our world upside-down, only to find that it’s the same as when it was right-side up. Deke sets out to create an ambigram in Illustrator, and he chooses a particularly appropriate word (both in its structure and meaning): Adobe.
For those of you who aren’t devotees of either Douglas Hofstader (Gödel, Escher, Bach: An Eternal Golden Braid) or Dan Brown (Angels & Demons), an ambigram is a typographic treatment that—to quote Hofstader— “…squeezes two different readings into the selfsame set of curves.” The particular type of ambigram Deke explores this week is one in which you turn the letters over, only to find that it looks and reads exactly the same in the new orientation:
The free video this week shows you how to exploit Illustrator’s dynamic Transform command to work out your ambigrammatic tendencies, watching as you create one half of the word and see it flipped in real time on the other side. For members of lynda.com, Deke’s exclusive video addition to the Online Training Library® reveals a more complicated double-word phrase that can still be turned upside-down without a shift in meaning.
Stop by next week for another free technique to find out what mysteries Deke has in store.
Interested in more?
• the entire collection ofDeke’s Techniques
• courses on Illustrator in the Online Training Library®
• courses by Deke McClelland in the Online Training Library®
With online video courses at lynda.com, you can reach your goals faster. Learn software, improve your skills, and get an inside look at how the professionals work.
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Tags: Deke McClelland, Illustrator, Deke's Techniques, Ambigram
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