By lynda.com Partner Team | Tuesday, February 04, 2014
Learn how to combat ad fatigue to drive more traffic to lynda.com—resulting in more sales and commissions for you!
What is ad fatigue?
Ad fatigue occurs when your ad’s target audience sees your ad so many times they stop looking at it—and your click–through rate drops.
How do you prevent it?
Combat ad fatigue by simply swapping out the banners on your website at least once per month.
The Partners site offers more than 450 banners in all different sizes. Use the “lynda.com promotion” banners to target a more general audience, or choose one on a specific software or subject that appeals to your site visitors.
Begin learning software, business, and creative skills—anytime, anywhere—with video instruction from recognized industry experts.
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