By Joseph Kerschbaum | Thursday, October 30, 2014
I don’t mean to alarm you, but mistakes could be lingering in any corner of your Bing Ads account. So I’m going to show you where errors most often rear their heads.
After reading this article, sit down with your Bing Ads campaign and make sure you aren’t guilty of any of these infractions!
By Jacqueline McDonald | Wednesday, October 15, 2014
Which call to action resonates more? Where are users getting lost and leaving? What color should your button be? Conversion rate optimization (CRO) helps answer these questions to give you actionable insights—and have immediate impact on your bottom line.
Follow these five steps to make sure your conversion-rate strategy is successful and scalable.
By Willem Knibbe | Monday, July 07, 2014
Ever since people have been trying to sell, people have been trying to market (I love the peek at early soap opera ads in our Content Marketing and the Art of Storytelling documentary).
The rise of the Internet provided an exciting new marketing channel, and now businesses are spending $7.3 billion on online advertising alone in an attempt to reach the 245 million people using the Internet. Social media and self-service tools like AdWords have also helped level the playing field such that businesses of all sizes can (and must!) leverage these channels to be competitive in today’s hyperconnected world.
lynda.com introduced our first marketing courses in 2010, and now—with more than 50 courses and plenty more in the works—the subject is leaving the Business nest to soar on its own as the new Marketing segment.
By Lorrie Thomas Ross | Sunday, May 11, 2014
Press releases are essential to effective public relations, but they’re not written for the press alone. Press releases are emerging as a critical component of content marketing, social media marketing, earned media, and search marketing strategies.
Modern-day press release writers need to know what to write about, understand formatting, and have a strategic distribution plan.
By Chelsea Adams | Monday, April 14, 2014
If you can copy and paste text, you can install Google Analytics to WordPress. All you need is an established self-hosted WordPress.org website or blog, a Google Analytics account, and five minutes or less.
Note: You can only install Google Analytics on self-hosted WordPress.org sites and blogs. WordPress-hosted WordPress.com blogs won’t let you alter your header file or otherwise make low-level changes to your website infrastructure.
By Starshine Roshell | Tuesday, March 11, 2014
Jonah Berger spent a decade studying what makes products and ideas go viral. Now the research behind his New York Times best-selling book Contagious: Why Things Catch On is available in a lynda.com course.
In the example-rich, one-hour course Viral Marketing: Crafting Shareable Content, the Wharton School marketing professor shares the six steps to crafting messages and information that get people talking.
In a recent Q&A, Berger revealed some surprises in his own research, corrected a common misconception about viral marketing—and told us about the one product he loves to share.
By Lorrie Thomas Ross | Tuesday, January 14, 2014
Branding is not just for organizations. For individuals, personal branding is about managing the way you want to be perceived. A personal brand is the sum of all experiences that people have when they engage with you. In today’s web-driven world, the personal brand experience goes well beyond live interactions.
Just like products and services need differentiation to help set them apart, people need to think about how to position their experience and expertise so they put their best professional foot forward.
In my Personal Branding Basics course, I cover three main components to managing a personal brand:
By Matt Bailey | Wednesday, August 07, 2013
Explore this course at lynda.com.
How much time and money should I spend on social media?
This frequently asked question sums up the frustration of countless business owners and website publishers. Many social media experts say it’s essential to have a social presence. But not all businesses are the same, nor do they all make money the same way, so it’s critical to first develop an integrated online marketing plan before executing a successful social media strategy to promote it.
Define your messaging
Start with your marketing message and strategy, and clearly define the unique value proposition of your business. What do you bring to the table that sets you apart from your competitors, or solves your customers’ problems more efficiently? Once your message aligns with your business goals and reflects your strengths, you’ll need to assess how and where to communicate it.
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