By Brad Batesole | Sunday, August 23, 2015
SEO is an ongoing effort that requires constant evaluating, tweaking, and refining. You need to always be aware of where your SEO is succeeding and failing—and to do that, you need tools.
Trying to manage your SEO without tools is like being dropped in a brand new city without a map; you’d just drive around aimlessly.
You’ll use tools to identify where you are with your SEO, which paths are available, and what roadblocks lie in the way.
Here are the tools you need:
By Drew Boyd | Thursday, August 06, 2015
While funny commercials are memorable, not all consumers appreciate them. It depends on the viewer’s Need for Humor (NFH), a personality trait identified by consumer behavior researchers.
What is a Need for Humor? It’s a person’s tendency to enjoy, engage in, or seek out amusement, wit, and nonsense.
For marketers, NFH can be an important factor in deciding how to target your marketing message. Used incorrectly, humor in marketing may turn off customers and erode brand loyalty. No joke.
By Drew Boyd | Monday, July 13, 2015
Consumers face so many choices every day that they must rely on different shopping styles to process them all. I call these the Four Styles of Brand Loyalty.
Which style they use depends on two things: how involved they want to be and how much information they’re willing to process about the purchase.
As marketers, it’s important to recognize when your customers rely on which style so you can adjust your promotional strategy accordingly. Otherwise, you risk losing the customer—without ever knowing why.
By Shea Hanson | Wednesday, July 08, 2015
AdWords is Google’s online advertising platform. If you own a website, you should be on AdWords. It’s free, it lets you get your business in front of potential customers, and it lets you track your ad results.
This Google Adwords quick-start guide will help you get started with the basics, including starting your first ad campaign.
By Shea Hanson | Thursday, June 11, 2015
Most of the time I spend on social media is spent looking for potential authors, experts in their field with something to offer the lynda.com community. I’m always impressed by those who really get it right.
Tweeting from a brand or organization has its own set of best practices. But tweeting as yourself reflects directly on you and your personal brand; there’s no logo or anonymity to hide behind.
No matter your industry or position, here are five tips to creating a strong personal Twitter presence.
By Michelle Hernandez | Wednesday, June 10, 2015
If you own a small business, having enough resources is always a struggle, especially when it comes to marketing efforts.
However, an important part of getting your company in front of people—and often the most cost-effective way—is through social media.
Handling social media efforts is a full-time job, but even if you can’t afford to bring on a full-time (or even part-time) employee, you can still find success by doing it yourself. Here are eight key elements of a social media plan to help you get started.
By Guy Kawasaki | Tuesday, May 19, 2015
Want to rock social media like Guy Kawasaki?
Follow his checklist of 10 practices to ensure your posts are as effective as possible.
By Cynthia Sanchez | Friday, February 20, 2015
A source of web traffic and increased revenue for many companies, Pinterest is especially popular with businesses in the home decor, fashion, and food industries.
But did you know that freelancers can also use Pinterest to attract and retain clients?
Here’s how to use Pinterest to promote your business.
You can change your email preferences at any time. We will never sell your email. More info
Thanks for signing up.
We’ll send you a confirmation email shortly.
Sign up and receive emails about lynda.com and our online training library:
Keep up with news, tips, and latest courses with emails from lynda.com.
We've updated our terms and conditions (now called terms of service).Go Review and accept our updated terms of service.