By Guy Kawasaki | Tuesday, May 19, 2015
Want to rock social media like Guy Kawasaki?
Follow his checklist of 10 practices to ensure your posts are as effective as possible.
By Cynthia Sanchez | Friday, February 20, 2015
A source of web traffic and increased revenue for many companies, Pinterest is especially popular with businesses in the home decor, fashion, and food industries.
But did you know that freelancers can also use Pinterest to attract and retain clients?
Here’s how to use Pinterest to promote your business.
By Joseph Kerschbaum | Thursday, October 30, 2014
I don’t mean to alarm you, but mistakes could be lingering in any corner of your Bing Ads account. So I’m going to show you where errors most often rear their heads.
After reading this article, sit down with your Bing Ads campaign and make sure you aren’t guilty of any of these infractions!
By Jacqueline McDonald | Wednesday, October 15, 2014
Which call to action resonates more? Where are users getting lost and leaving? What color should your button be? Conversion rate optimization (CRO) helps answer these questions to give you actionable insights—and have immediate impact on your bottom line.
Follow these five steps to make sure your conversion-rate strategy is successful and scalable.
By Willem Knibbe | Monday, July 07, 2014
Ever since people have been trying to sell, people have been trying to market (I love the peek at early soap opera ads in our Content Marketing and the Art of Storytelling documentary).
The rise of the Internet provided an exciting new marketing channel, and now businesses are spending $7.3 billion on online advertising alone in an attempt to reach the 245 million people using the Internet. Social media and self-service tools like AdWords have also helped level the playing field such that businesses of all sizes can (and must!) leverage these channels to be competitive in today’s hyperconnected world.
lynda.com introduced our first marketing courses in 2010, and now—with more than 50 courses and plenty more in the works—the subject is leaving the Business nest to soar on its own as the new Marketing segment.
By Lorrie Thomas Ross | Sunday, May 11, 2014
Press releases are essential to effective public relations, but they’re not written for the press alone. Press releases are emerging as a critical component of content marketing, social media marketing, earned media, and search marketing strategies.
Modern-day press release writers need to know what to write about, understand formatting, and have a strategic distribution plan.
By Chelsea Adams | Monday, April 14, 2014
If you can copy and paste text, you can install Google Analytics to WordPress. All you need is an established self-hosted WordPress.org website or blog, a Google Analytics account, and five minutes or less.
Note: You can only install Google Analytics on self-hosted WordPress.org sites and blogs. WordPress-hosted WordPress.com blogs won’t let you alter your header file or otherwise make low-level changes to your website infrastructure.
By Starshine Roshell | Tuesday, March 11, 2014
Jonah Berger spent a decade studying what makes products and ideas go viral. Now the research behind his New York Times best-selling book Contagious: Why Things Catch On is available in a lynda.com course.
In the example-rich, one-hour course Viral Marketing: Crafting Shareable Content, the Wharton School marketing professor shares the six steps to crafting messages and information that get people talking.
In a recent Q&A, Berger revealed some surprises in his own research, corrected a common misconception about viral marketing—and told us about the one product he loves to share.
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