By Drew Boyd | Monday, July 13, 2015
Consumers face so many choices every day that they must rely on different shopping styles to process them all. I call these the Four Styles of Brand Loyalty.
Which style they use depends on two things: how involved they want to be and how much information they’re willing to process about the purchase.
As marketers, it’s important to recognize when your customers rely on which style so you can adjust your promotional strategy accordingly. Otherwise, you risk losing the customer—without ever knowing why.
By Shea Hanson | Wednesday, July 08, 2015
AdWords is Google’s online advertising platform. If you own a website, you should be on AdWords. It’s free, it lets you get your business in front of potential customers, and it lets you track your ad results.
This Google Adwords quick-start guide will help you get started with the basics, including starting your first ad campaign.
By Shea Hanson | Thursday, June 11, 2015
Most of the time I spend on social media is spent looking for potential authors, experts in their field with something to offer the lynda.com community. I’m always impressed by those who really get it right.
Tweeting from a brand or organization has its own set of best practices. But tweeting as yourself reflects directly on you and your personal brand; there’s no logo or anonymity to hide behind.
No matter your industry or position, here are five tips to creating a strong personal Twitter presence.
By Michelle Hernandez | Wednesday, June 10, 2015
If you own a small business, having enough resources is always a struggle, especially when it comes to marketing efforts.
However, an important part of getting your company in front of people—and often the most cost-effective way—is through social media.
Handling social media efforts is a full-time job, but even if you can’t afford to bring on a full-time (or even part-time) employee, you can still find success by doing it yourself. Here are eight key elements of a social media plan to help you get started.
By Guy Kawasaki | Tuesday, May 19, 2015
Want to rock social media like Guy Kawasaki?
Follow his checklist of 10 practices to ensure your posts are as effective as possible.
By Cynthia Sanchez | Friday, February 20, 2015
A source of web traffic and increased revenue for many companies, Pinterest is especially popular with businesses in the home decor, fashion, and food industries.
But did you know that freelancers can also use Pinterest to attract and retain clients?
Here’s how to use Pinterest to promote your business.
By Joseph Kerschbaum | Thursday, October 30, 2014
I don’t mean to alarm you, but mistakes could be lingering in any corner of your Bing Ads account. So I’m going to show you where errors most often rear their heads.
After reading this article, sit down with your Bing Ads campaign and make sure you aren’t guilty of any of these infractions!
By Jacqueline McDonald | Wednesday, October 15, 2014
Which call to action resonates more? Where are users getting lost and leaving? What color should your button be? Conversion rate optimization (CRO) helps answer these questions to give you actionable insights—and have immediate impact on your bottom line.
Follow these five steps to make sure your conversion-rate strategy is successful and scalable.
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