By Lynda Weinman | Thursday, January 17, 2013
Lynda on Bloomberg West, January 16, 2013.
Some of you may have heard our big news: lynda.com has raised a $103M investment from Accel Partners, Spectrum Equity, and Meritech Capital Partners.
In our 17-year history, we have never needed investment money because our business has been profitable and self-sustaining. We’ve been approached by investors for the past seven years on a fairly regular basis, and never seriously considered taking an outside investment. Bruce and I covet the creative and financial freedom to chart our own journey, and we weren’t sure what we would do with the money.
What changed? As we’ve grown to more than 400 employees, achieved record revenue numbers, expanded with offices in the United Kingdom and Australia, and built out a stellar executive management team, we now have a clear idea of what to do with the extra funding. Our plan is threefold: increase our content scope and output, improve our delivery platform, and expand internationally.
Bruce and I still hold the majority ownership of lynda.com and continue to be grateful every day for this opportunity to do what we love—we have no intention of changing that! We are really excited to welcome Andrew Braccia from Accel Partners and Vic Parker from Spectrum Equity to our board of directors. They are great investors who share a passion for what we have built, respect our vision, and welcome our deep engagement in the business.
We are thankful to have such an amazing culture, to be part of such an important mission, and to foster the many new ideas that haven’t yet been realized.
Stay tuned for more of what we’ve always created: effective, efficient training that helps people achieve their goals and gain confidence with their skills.
Thank you for all your support over the years, and we hope to continue to earn it for many more years to come!
• Bloomberg: “Lynda.com lands $103 million in biggest education financing”• VentureBeat: “Lynda.com raises $103M to tackle the tech talent crunch“
Watch Lynda’s interview with Robert Scoble about the deal:
By Beth Gilbert | Wednesday, January 09, 2013
We’ve just added a new playlist feature on lynda.com that lets members create multiple lists of courses. Members can now build as many as 10 playlists, with the queue acting as the primary playlist.
Use playlists to set and manage learning goals. For example, if you want to master Photoshop, you might create a playlist of Photoshop and design courses to help you reach that goal. Or, create multiple playlists to organize courses already in your queue.
To start, log in to your lynda.com account. Add a course to one or more of your playlists from the flyout menu on the + button. Create new playlists on the spot when you select add to a new playlist… from the flyout menu or select go to playlists to view and manage all of your playlists.
Once you’re logged in, access the courses in your playlists from the my courses area on the lynda.com homepage. If you have multiple playlists, the dropdown menu will show them all. Select a playlist, and you’ll see the first five courses in that playlist. Click view all to go the playlists page, which includes your queue and all your playlists. You can also navigate to the playlists page from my courses in the top navigation bar on any lynda.com page.
On the playlists page you can see all of your playlists, create a new playlist, and reorganize the courses in your playlists. To reprioritize the courses in a playlist, click on a course, drag it, and then drop it where you like. Or grab a course, drag it, and then drop it in to a different playlist.
To learn more and to see playlists in action, watch lynda.com author Garrick Chow demonstrate how to add, find, and manage your playlists in our how-to video:
Let us know what you think of playlists by posting in the comments section below, or contact us via the site feedback button in the bottom right corner of every lynda.com page.
By Colleen Wheeler | Monday, January 07, 2013
Although the New Year’s resolution lists that proliferate in late December are full of worthy goals, my favorite remains “learn something new.” This time of year, I like the theme of giving in to expansion over contraction, generosity over deprivation, and passion over willpower. The staff, authors, and members here at lynda.com know that our library is a great resource to have if learning is on your life list.
Although many of us on the Content team work in a specific segment of the library, we can’t help but notice the intriguing courses our colleagues are developing in other areas. This year I asked members of the team, acknowledged enthusiasts in their given fields, which areas outside their usual sphere of knowledge are capturing their interest. Here are their answers and some suggestions for where they might want to start (or where you might want to start if you share the same interest).
Morten Rand-Hendriksen, staff author, Web segment
“Over the holidays I want to power through all the photography courses in the archive. Because it’s been a long time since I sat down and really tried to improve my photography skills. I also really want to become a more creative designer/artist, so I’ll be looking into any course that helps me in that respect.”
Recommendation: If you can’t get through the whole Photography segment in one holiday week off, you might try Foundations of Photography: Composition to start. Ben Long teaches principles that definitely go beyond photography into general artistry.
Jess Stratton, staff author, Business segment
“I’d like to learn something for the sake of a hobby this year—getting back into playing the keyboard and recording it somehow, but I don’t know how to start getting it from my keyboard into the computer. I want to check out the course on recording music using an iPad.”
Recommendation: Garrick Chow’s iPad Music Production series is the place for Jess and like-minded musicians. The first course—iPad Music Production: Inputs, Mics, and MIDI—is a great place to start (although if you’re up for playing on an iOS device directly, the GarageBand installment makes making music on your iPad look really fun).
David Franz, content manager, Audio segment
“Social media marketing … I want my music to rock the world! :).”
Recommendation: I’ve noticed David isn’t the only musician who knows that thriving in the music business requires a direct relationship with fans via social media. Until David develops that perfect course expressly for musicians, there’s great material for getting started in our Social Media Marketing with Facebook and Twitter course.
Mordy Golding, director of content, Design and Photography segment
“I’ve been teaching myself Processing—the computer language. I’m interested in finding better ways to visualize data.”
Recommendation: A few months ago, our Developer group released Interactive Data Visualization with Processing. Processing is a tool that can literally change data into (beautiful and useful) art.
Elinor Actipis, director of content, Rich Media segmentDoug Winnie, director of content, Web and Developer segment
Both Elinor and Doug mentioned sharpening their advanced Excel skills, particularly with respect to data analysis. (Is it a coincidence that our directors are all about visualization of data?)
Recommendation: Our Excel library is vast and valuable, but for data crunching, one of my favorite courses is Cleaning Up Your Excel Data with Dennis Taylor. Dennis has great tips for efficiently wrangling all those numbers into consistent tables, making analysis both easier and more accurate.
George Maestri, content manager, 3D and Animation segmentMatt Gilbert, associate content manager, Business segmentJim Heid, content manager, Photography segment
These three content managers from three different segments all mentioned wanting to learn about ebook publishing and iOS apps as content containers.
George notes: “I had a few cartoon pitches that got lost in development when I was at the studios. I figure releasing them as books/apps would be a fun distraction.”
And Jim: “Ebook publishing is hot among photographers. And as someone who grew up with tape recorders, movie cameras, and cameras, I have a lot of “family assets” that I’d like to turn into a little interactive memoir for my family.”
Recommendation: We’ve got excellent courses on iBooks Author, iOS app creation, EPUB with InDesign, and using jQuery in your digital magazine. If you don’t know where to start, Digital Publishing Fundamentals runs down the options you have for turning your words and pictures into electronic works of art.
• iBooks Author Essential Training
• iOS app creation
• EPUB with InDesign
• Digital Publishing Fundamentals
Rob Garrott, content manager, Video segment
“I’m going to try to get into a bit of coding. I should probably start digging into web coding, but that’s too much broccoli, so I might start with Python. That is a core component of truly advanced 3D animation, and I’ve been afraid to touch it.”
Recommendation: (Mental note: Broccoli is the new spinach!) Many members are happy to jump into Bill Weinman’s Python 3 Essential Training course. For those who want to warm up their veggies slowly, you may try Simon Allardice’s Foundations of Programming: Object-Oriented Design course.
• Python 3 Essential Training
• Foundations of Programming: Object-Oriented Design
Cynthia Scott, director of content, Business segment
“Top on my learning wish list is the On Camera series.”
Recommendation: The first of this series, On Camera: Develop Your Video Presence, immediately had me thinking of uses beyond straightforward video (it also had me knocking on Cynthia’s office door to share how valuable I thought it was to Business folk). In the days of Skype-based job interviews and high-stakes video conferencing, many of Rick’s suggestions prepare you for time in front of any camera, not just those destined for edited, produced video.
Ben Long, author, Photography segment
Finally, since so many of my interviewee colleagues mentioned Ben Long’s photography courses, I thought it would be interesting to ask Ben himself what he might be interested in learning from the library in 2013. True to his polymathic nature, he mentioned several things from iPhone development to Maya to WordPress. But perhaps he summed up the width and breadth of the lynda.com library (and the voracious appetite of any lifelong learner) when he asked:
“And where’s that course for adding 12 hours to one’s day?”
When we release “Changing the Laws of the Universe,” Ben, we’ll be sure to let you know. In the meantime, there’s Time Management Fundamentals.
What are your New Year’s learning resolutions? Let us help you find the lynda.com courses to get you on your way.
By Tom Schultz | Wednesday, November 07, 2012
This week, Brandon Hall Group and lynda.com present a free webinar for users in business, education, and government. In Exploring Innovation in the Learning Landscape, Laurie Burruss, senior director of education at lynda.com, and David Wentworth, senior analyst at Brandon Hall, will explain the key tenets of innovation. They will discuss the role and benefits of questioning, experimentation, observation, associating seemingly unrelated concepts, and sharing.
Join the webinar to
Webinar details:Tuesday, November 13, 2012
Time:1 to 2 p.m. ET
10 to 11 a.m. PT[register now]
By Tom Schultz | Saturday, October 13, 2012
This week, lynda.com presents a free webinar for users in business, education, and government. In User Tips and Tricks: Learning with lynda.com, Laurie Burruss, a professor of interaction design and director of the Digital Media Center at Pasadena City College, explores the lynda.com library of instructional videos as an organization-wide resource for learning and professional development. Discover new features and rewarding tips and tricks—from managing course queues and bookmarks to strategies for spreading the word among employees, students, and faculty.
Join our webinar to
• Speed up projects or research
• Share courses with teams or classes
• Learn about content pedagogy and curation
• See how the site accommodates distinct learning styles
• Explore how the timecode-enhanced search engine “thinks
Topics to be covered include transcripts, video player options, course histories, meta tags, certificates of completion, and using lynda.com with a variety of desktop, laptop, and mobile devices. Q&A session to follow.
Friday, October 19, 2012
Choose your time:
7 to 8 a.m. PT
10 to 11 a.m. ET[register now]
11 a.m. to noon PT
2 to 3 p.m ET[register now]
By Tom Schultz | Friday, September 14, 2012
This week, lynda.com presents a free webinar for members and educators as well as corporate and government trainers. In Personalized Education: A Roadmap to On-Your-Own Learning, see how lynda.com teaches learners to evaluate where they are now, where they want to go, and the tools they need to get there.
Rising tuition costs, a volatile job market, ever-changing technology…
Today’s learners face real challenges. They want a student-centered education that gives them skills, helps them solve problems, and lets them benefit personally.
When: Friday, September 21, 2012
10 to 11 a.m. ET
7 to 8 a.m. PT
Register for time-slot one
2 to 3 p.m. ET
11 a.m. to noon PT
Register for time-slot two
By Starshine Roshell | Monday, August 13, 2012
This week, lynda.com presents a free webinar for educators as well as corporate and government trainers. In Online learning: How video changes and enhances the way we learn, discover how a great online video addresses the “why” of each lesson, presents the big picture of the subject matter, and supports the big-picture idea with granular details and steps.
In the last three decades, education has moved beyond the four walls of the classroom to the infinite possibilities of the Internet. Training resources using rich media are everywhere: YouTube, Vimeo, Open Education Resources, lecture capture inside learning management systems, and third-party rich media libraries.
Educator and digital media expert Laurie Burruss leads our free webinar, explaining how these factors affect our learning:
• transcripts and closed-captioning
• playback controls
• anywhere/anytime access
• personalization and customization
• repetition and failure in a private setting
When: Thursday, August 16, 2012
7 to 8 a.m. PDT
10 to 11 a.m. EDT
11 a.m. to noon PDT
2 to 3 p.m. EDT
By Chelsea Adams | Saturday, July 21, 2012
In June 2012 we offered our lynda.com Facebook fans a chance to win a copy of the Adobe CS6 Master Collection. Please join us in extending a big congratulations to lynda.com member Trish S., the lucky Floridian who took home the prize!
If you weren’t the lucky winner, fret not! Thirteen Adobe CS6 courses are currently live on lynda.com, including five Photoshop CS6 courses, and full-length courses covering InDesign, Dreamweaver, After Effects, Illustrator, Flash, and more. To see all 13 CS6 offerings, visit our Adobe CS6 page on lynda.com.
Interested in more?
• All 13 Adobe CS6 courses on lynda.com
• All five Photoshop CS6 courses on lynda.com
• All Fireworks CS6 and Premiere Pro CS6 courses on lynda.com
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