By Cynthia Sanchez | Friday, March 13, 2015
Savvy small-businesses owners have found that creating digital content—written blog posts, videos and even podcasts—can be an effective way to attract and retain customers.
But once the content is created, the challenge becomes getting people to take notice and consume it. Pinterest can help.
Here are four smart reasons to use Pinterest for small business marketing:
By Whitney Johnson | Thursday, March 12, 2015
Perhaps you’ve heard the term “thought leader.” It gets bandied about a lot lately.
Do a search on LinkedIn and you’ll find lots of people describing themselves as thought leaders. They probably aren’t.
When you’re a market leader, you sell more than anyone else in the market. So to be a thought leader, you must be the go-to expert. People can’t think about your product, service, or idea without thinking of you.
Tesla: Elon Musk
Apple: Steve Jobs
“Leaning in”: Sheryl Sandberg
So how do you become a thought leader? Like this:
By Jeff Carlson | Monday, March 09, 2015
Now we know what the Apple Watch will cost—but surprisingly, that wasn’t the highlight of Monday’s media event in San Francisco. In fact, the Apple Watch occupied only a third of the event’s focus.
It started with an unexpected (and welcome) foray into health research and included the introduction of a new MacBook laptop model.
By Lynda Weinman | Monday, March 09, 2015
Many people dream of starting businesses, but few survive and even fewer thrive.
There’s no single rule for how to grow your business, but we learned some valuable lessons while growing ours—and I’d love to share a few with you.
By Jolie Miller | Tuesday, March 03, 2015
They’re everywhere. You’ve seen them. Maybe you’ve even worked for them:
From the micromanager to the tyrant to the checked-out guy who’s never available, bad managers make the work life miserable for everyone around them.
Too many people are promoted up the corporate ladder without the skills they need to lead.
Management isn’t for everyone, and it shouldn’t be. If you’re in line for a promotion or dream of a taking a leadership position someday, do yourself and your potential future team a favor: Take time to assess whether you’re truly ready to be a manager — and a good one at that.
Here are the six things I wish I’d known when I stepped into my first management job years ago.
By Jeff Toister | Monday, March 02, 2015
You are probably a customer on a daily basis.
It might be a coffee shop run, a trip to the grocery store, or a visit to the deli where you get lunch. Perhaps you call a 1-800 number or send a company an email.
Each experience you have as a customer is an opportunity to build your own customer service skills.
Working on your skills while you’re a customer can translate to better performance when you serve customers as an employee. That’s because many customer-service skills are based on fundamental principles of positive human interaction.
Here are five exercises you can try when you’re on the customer side of things:
By Jolie Miller | Saturday, February 28, 2015
I’m one of those people for whom saving and budgeting isn’t always top of mind. But tax time always reminds me that I need to be more vigilant.
So I need savings hacks that are—dare I say—fun. In fact, they should be so painless that I don’t notice I’m doing something terribly responsible.
Of course, you can learn all about setting financial goals on lynda.com.
But here are six of my own favorite money-saving tips:
By Scott Fegette | Thursday, February 26, 2015
Typing on iPads or iPhones will always feel like a second-class experience compared to the raw efficiency of a physical keyboard.
Fortunately, there are lots of shortcuts and tricks to help—and with iOS 8, Apple added the ability to install third-party keyboard extensions to make text entry and typing on iOS devices even easier.
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