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By Lorrie Thomas Ross | Friday, September 28, 2012

Boosting business with smart branding strategies

You have a brand—but are you in control of it? Organizations large and small, non-profits, products, and even individuals can harness the power of branding to boost business and connect with customers.

Branding is more than your logo. A brand is a name, term, design, symbol or other feature that identifies your brand as distinct in the marketplace. It’s about marketplace perception—how clients and customers perceive the personality of your organization—so it’s key to plan and manage this perception. For example, the design, logo, tagline, and messaging of your organization have to be consistent across all media channels to boost credibility and familiarity with your customer.

I just released a third lynda.com course, Brand Building Basics, that covers these topics and more. There are several free exercise files that you can use (great for web designers, marketing managers, business owners, students), plus, you can connect with me on Twitter or leave me questions in the comments area below.

Interested in more?• All business courses on lynda.com• All courses by Lorrie Thomas Ross

Suggested courses to watch next:• Social Media Marketing with Facebook and Twitter• Google+ for Business• LinkedIn Essential TrainingSEO Fundamentals

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