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By Starshine Roshell | Tuesday, June 17, 2014

Get a Job. No, Seriously. It’s Time.

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Step 1: You graduated. Then you napped.

We’ve all been there. You needed some time to relax after graduation and now you’re (almost) ready to kick it into gear. Let us help you get off the couch—and into a job.

By Starshine Roshell | Wednesday, May 21, 2014

Member Story: From Binge-Watching to Binge-Learning

From Netflix to Lynda - A Member's Journey

What if you took all the time you spend watching television—and instead applied it to learning something new?

That’s the question that popped into Sean Witzke’s head late one night after binge-watching his favorite shows: Breaking Bad, Lost, Prison Break, Suits

“The thought crossed my mind: What if everyone who watched Netflix watched lynda.com instead? How much would the world change—our productivity and people’s quality of life?” says Sean. “Then I thought … why don’t I just do that?”

By Starshine Roshell | Tuesday, March 11, 2014

Q&A With Best-Selling Author Jonah Berger

Jonah Berger

Jonah Berger spent a decade studying what makes products and ideas go viral. Now the research behind his New York Times best-selling book Contagious: Why Things Catch On is available in a lynda.com course.

In the example-rich, one-hour course Viral Marketing: Crafting Shareable Content, the Wharton School marketing professor shares the six steps to crafting messages and information that get people talking.

In a recent Q&A, Berger revealed some surprises in his own research, corrected a common misconception about viral marketing—and told us about the one product he loves to share.

By Starshine Roshell | Friday, September 21, 2012

NYTimes.com: More workers seeking training

According to a print and onlineNew York Times article this week, more and more workers—from mechanics to librarians to doctors—are turning to lynda.com and other training sources to stay competitive in their careers.

“The need to constantly adapt is the new reality for many workers, well beyond the information technology business,” writes author Shaila Dewan in the Sept. 21 Business Day story To Stay Relevant in a Career, Workers Train Nonstop. “Going back to school for months or years is not realistic for many workers, who are often left to figure out for themselves what new skills will make them more valuable, or just keep them from obsolescence. In their quest to occupy a valuable niche, they are turning to bite-size instructional videos, peer-to-peer forums and virtual college courses.”

By Starshine Roshell | Tuesday, September 18, 2012

lynda.com helps HuffPo blogger land tech job

To break into the professional world of technology, says Huffington Post tech blogger Pietro Rea, you should narrow your search, create a portfolio—and build up your skills via lynda.com and other resources.

In the recent post “From Liberal Arts to Technology: Making the Switch,” Rea says he personally used lynda.com iOS training to “make the switch from ‘business guy’ to ‘tech guy.’ ”

Landing a job in the tech industry, he says, means knowing everything from Java and PHP to understanding algorithms and software architecture. “Omitting this foundation,” he argues, “would be like trying to become a surgeon without knowing basic biochemistry.”

By Starshine Roshell | Monday, September 17, 2012

Recruiter recommends lynda.com for job seekers

Staffing expert and executive recruiter Leslie Ayres recommends lynda.com as an efficient and affordable way to find a job or get a promotion in the recent article “DIY Online Training Can Boost Your Career.”

Published on LifeGoesStrong.com, a site with advice and inspiration for active people ages 45 to 65, the story points out that “the future of learning is online training” and that lynda.com provides knowledge, confidence, and an edge over the competition.

“I sure don’t have the time or interest to register at college, then drive every Tuesday night to sit in a room just to learn how to use my iPad,” writes Ayres. “And I don’t want to weed through lists of short amateur YouTube videos, either.”

She recommends courses likeCloud Computing First Look, Designing a Brochure, and WordPress Essential Training to help professionals “hit the ground running when you do get your next job, or bring a new level of awesome to the job you have now.”

By Starshine Roshell | Thursday, August 23, 2012

Inc. magazine names lynda.com among fastest-growing companies

Inc. 5000 logoFor the third year in a row, lynda.com joins the ranks of the Inc. 5000, a list of the nation’s fastest-growing companies as compiled by Inc. Magazine. With 188 percent growth in the last three years, lynda.com ranks number 1,572 in the list of companies from industries as diverse as health, construction, finance, travel and real estate. Among education companies, lynda.com ranks number 32.

By Starshine Roshell | Thursday, August 16, 2012

Businessweek.com highlights lynda.com business model

lynda.com is featured in a Bloomberg Businessweek story about company founders who hire a CEO to manage their businesses. The article, in the site’s Small Business section, describes how the owners of fast-growing companies bring in outside managers to help run the businesses they created. Author Karen Klein writes that after hiring Eric Robison as the CEO of lynda.com, company founders Lynda Weinman and Bruce Heavin “work as a team with Robison but focus on what they love: expanding curriculum, coaching new teachers, and creating value for students.”

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