By Elizabeth Marsten | Tuesday, July 15, 2014
One of the most common complaints I hear about unsuccessful PPC marketing is that “it just didn’t work,” “I didn’t have time,” or “I didn’t see a return on my investment.” All are fair and common problems—and completely understandable. The notion of paying on a per-click basis may seem simple, but it can spiral into a very expensive, complex, and frustrating time sink.
Here’s how to run smart PPC campaigns and avoid wasting your advertising dollars.
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