By Chris Nodder | Saturday, March 14, 2015
You’ve heard about usability testing: It’s a way to get immediate feedback about what works and doesn’t work with your product or site.
But you haven’t tried it yet, have you?
Maybe you think it costs a ton of money and involves hiring experts to help you out.
In fact, any team can do its own basic usability test cheaply—and can learn a bunch from it to make its product better—by following these five steps.
By Chris Nodder | Wednesday, March 11, 2015
Even if your small business does most of its selling in the physical world, a smart, trustable, and information-rich website is essential to help new customers find you and to tell existing customers more about your products or services.
You don’t need a fancy site; just a couple of pages will do. But you do need to provide certain types of information.
Here’s what a basic small business website must include:
By Chris Nodder | Wednesday, August 28, 2013
Explore this course at lynda.com.
Some people in the design community insist on calling website menu systems “information architecture.” I think they do it to make menu design sound sexier or more esoteric. Unfortunately that’s not what information architecture is. Or rather, it’s only part of what information architecture is.
Information architecture (IA) is actually “the structural design of shared information environments.” It’s no good just having a well-thought-through menu system for your site. Once you get people to where they need to be, the content needs to be arranged in the way they expect, using words they understand. Knowing how your users think about and self-categorize your site’s content should be central to your whole design effort. It boils down to finding out how your users think about and categorize the concepts, tasks, and activities that your product deals with, and then creating an architecture that matches this world view. My course Foundations of UX: Information Architecture steps through the discipline of IA, and the practical steps needed to apply it to your projects.
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