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By Joseph Kerschbaum | Thursday, October 30, 2014

Bing Ads: Avoid These 5 Common Campaign Setup Mistakes

Don't make these Bing Ads mistakes

I don’t mean to alarm you, but mistakes could be lingering in any corner of your Bing Ads account. So I’m going to show you where errors most often rear their heads.

After reading this article, sit down with your Bing Ads campaign and make sure you aren’t guilty of any of these infractions!

By David Blatner | Thursday, October 30, 2014

Create and Control Your Presentations in InDesign

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Many designers are called upon to give presentations. But instead of creating a PowerPoint or Keynote deck, or even a custom PDF, I suggest you present from the software you know best: InDesign.

In this free video, I provide a bunch of handy tips for setting up and delivering your presentation in InDesign.

By Terry Lee Stone | Thursday, October 30, 2014

Designers: Why Bother with a Creative Brief?

creative brief

When it comes to creative work, a good creative brief is the foundation for success.

It provides a solid understanding of the client, fully describes the assignment, and is a map for your creative approach on the project. The document clearly states the client’s needs and expectations, and how this particular project will address them.

By Ashley Kennedy | Wednesday, October 29, 2014

Don't Reinvent the FX Wheel: Change Video Effects en Masse

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The creative process is exactly that: a process: You try things out, change your mind, make mistakes, and shift your goals.

This happens a lot in video effects editing. You try things and tweak until they’re just right. Then once you’ve got it, you often need to apply the effects to all of your clips en masse.

But there’s a difference between applying effects to many clips at once (which is generally pretty easy) and going back and changing effects of many clips at once (which may not be as intuitive). That’s what we’ll look at in this week’s Video Post Tips Weekly—in Premiere Pro, Final Cut Pro X, and Avid Media Composer.

By Todd Dewett | Wednesday, October 29, 2014

IQ Isn't Everything: Managing Your Emotions at Work

Managing emotions at work is a key to success

Success at work has a lot to do with your IQ—your intelligence or general cognitive ability. It’s a solid predictor of good performance and other positive behaviors in the workplace.

But as I’ll tell you in this week’s Management Tips, there are two problems with focusing on IQ alone.

By Koreen Pagano | Wednesday, October 29, 2014

Lessons from DevLearn: How Characters Help Us Learn

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Have a message you want people to associate with your product, organization, or educational experience? Consider using characters to strengthen the lesson.

When we associate what we’ve learned with a strong character—say, Smokey the Bear or even Darth Vader—we learn better.

At the DevLearn conference in Las Vegas this week, I’m presenting several sessions on immersive learning and how interactive characters have incredible potential to teach.

By Lauren Harmon | Tuesday, October 28, 2014

Enhance Your Trick or Treat Photos with These Photoshop Tips

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Taking photos of the kids before they go out to trick or treat?

In this Deke’s Techniques tutorial, Deke shows how to take the low-res, grainy, and washed-out trick or treat photos you typically get from a smartphone, and using Photoshop to turn them into fully developed photos with a rich depth of field—all while adding a little more realism to your kid’s costume, like the Joker featured in this technique.

By Jolie Miller | Tuesday, October 28, 2014

Earn Project Management PDUs — Now on lynda.com!

Earn project management PDUs while watching courses on lynda.com

Calling all project managers! Now you can earn PMI® professional development units while you learn on lynda.com.

We’re now a Registered Education Provider of the Project Management Institute, the world’s largest not-for-profit membership association for the project management profession.

That means that as a Project Management Professional (PMP)® or Program Management Professional (PgMP)® credential holder, you can earn over 90 professional development units (PDUs) from our 50+ qualified courses.

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