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By Brad Batesole | Tuesday, March 31, 2015

Will Your Site Survive the New Google Mobile-Friendly Test?

Screen Shot 2015-03-26 at 12.54.45 PM

Google has announced that on April 21st it will start using a site’s mobile friendliness as a ranking signal. In a nutshell this means that sites optimized for use on a mobile device will rank higher than their mobile-unfriendly counterparts.

Here’s how to determine if your site will pass the Google Mobile-Friendly Test.

By Jeff Bloomfield | Monday, March 30, 2015

Want to Grow Your Business? Know Your 'Why'

Know your

There have been a myriad of books written and talks given on how to grow your business, improve your marketing, close more deals, etc. Some of those lessons are good; some are useless.

But successful organizations have proven that the guaranteed way to get results is to change your company focus from what you do to why you do it.

It’s a strategy that boils down to just three simple elements …

By Peni Acayo | Sunday, March 29, 2015

7 Brainstorming Tips: Generate Ideas that Solve Problems

brainstorming tips

Stuck in a rut? Facing a creative problem and fresh out of ideas?

That can be frustrating—even defeating. But sometimes all you need is a fresh perspective from someone else to inspire new ideas.

Brainstorming, or bringing a group of people together to generate problem-solving ideas, is a great tactic. Rather than finding one single answer to a question, the goal is to produce as many ideas as possible.

Here are 7 brainstorming tips to get the most out of your next idea session.

By Robbie Carman | Saturday, March 28, 2015

The Pros and Cons of the Blackmagic Studio Camera HD

Is the Blackmagic Studio Camera HD right for you?

The Blackmagic Studio Camera HD is a great option for a studio-only camera. It shoots quality footage from HD to 4K and it’s relatively inexpensive.

But will this camera complement your studio workflow?

In this week’s episode of Video Gear Weekly, Rich and I guide you through the ins and outs of the Blackmagic Studio Camera HD.

By Eduardo Angel | Saturday, March 28, 2015

Harvesting Sunlight for Your Video Productions

harvesting sunlight for your productions requires a strategic dance

One obvious difference between using artificial lights and harvesting sunlight is that we can’t move the sun. The constantly changing position of our light source becomes a strategic dance. If we don’t follow its steps fast enough, we might create unwanted shadows with the crew or gear.

Taking the time to plan the position of our cameras, select the proper lenses, and figure out how to block our talent becomes essential when using the sun as a keylight.

Follow these tips to make the most of the sunlight you’ve got on your video shoot:

By Steve Grisetti | Friday, March 27, 2015

HitFilm 3 Pro: Blasts, Bursts, and Booms for All Skill Levels

hitfilm 3 pro

If you’re relatively new to special effects, you may be most comfortable working with grab-and-drop preset effects. Or you may be more of a do-it-yourselfer, preferring deeper settings and advanced levels of customization.

Whatever your comfort level, HitFilm 3 Pro will meet you there—and accompany you as deep as you want to go.

For those who like working with presets, the program comes bundled, for instance, with a surprisingly specific library of ready-to-go gunfire blasts—from small arms to laser beams and from shotguns to Uzis. And for expert users, the program is fully equipped with tools for creating blasts, bursts, and explosions from scratch, with dozens of emitter, core, force, and particle controls.

Let me show you!

By Anne-Marie Concepción | Thursday, March 26, 2015

Use a Preset Photoshop or Illustrator Art Path in InDesign

2015_03_26_InDeSecrets

Learn how to make your InDesign layouts even more dynamic by customizing the shape of your image frames.

You can edit frames with the Pen tool—but why not use a preset art path from InDesign’s sister programs, Illustrator and Photoshop?

By Starshine Roshell | Thursday, March 26, 2015

Our Programming Pro Peggy Fisher Mentors Women Coders

guiding students toward becoming women coders

Peggy Fisher doesn’t mind being a woman in a male-dominated profession. It didn’t bother her as an undergrad studying computer science 35 years ago. It didn’t even bother her as the only woman in a class of 100 volunteer firefighters in Ambler, Pennsylvania.

“It didn’t matter,” she says. “I was there to learn.”

What does bother Peggy—whose lynda.com courses cover Java, C++, and Arduino—is that girls and women aren’t taking full advantage of the wide-open professional possibilities in STEM fields: science, technology, engineering, and math. As one of the few female programming teachers at Penn State, she mentors incoming freshmen towards careers as women coders.

Find out how female programming students may be better than their male peers, according to Peggy—and why her job includes manicures (yep, you heard me).

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