Learn about the history of branding and the key elements involved in designing a brand, from conducting market research to creating logos and identity systems.
Aaron Draplin, owner of Draplin Design Co., takes our logo design challenge. Watch as he sketches, tests, and tunes his ideas, and provides tips on freelancing and finding inspiration.
Focuses on the hows and whys of graphic design history, from Art Nouveau to new wave, detailing the development and evolution of specific styles, techniques, and genres.
Deconstructs popular logos to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator and Photoshop.
Yo Santosa's design firm, Ferroconcrete, creates campaigns and branding for nationally and internationally recognized companies. See how they have evolved brands like Pinkberry, TNT, and TBS.
4 scientifically based design principles that designers can leverage to create stronger logos.
Von Glitschka shows us how to take our brains offline to find design inspiration through sketching and exploring the world around us.
Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.