Marketing thought leader Lorrie Thomas Ross shares candid advice from her years of developing successful online marketing campaigns, and explains how to find new customers and clients by making a more personal connection online.
Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.
Shows you how to leverage the power of tweeting for business promotion and customer engagement.
“Your website has become a verb. I had a client tell me today that they were lynda.comming their way through learning new software. You’ve joined the ranks of Googling, Photoshopping, and Skyping!” —Jill W.
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