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In this short film, Benji Rogers, founder of PledgeMusic, heads to SXSW to talk to music insiders about the ways artists can connect with super fans—the fans who want deeper relationships with their favorite musicians, and are willing to pay for it.
Learn how to craft compelling marketing copy to engage with your customers.
Discover how to create and cultivate an engaged online community for your business or product.
Learn music-marketing strategies to promoting your band, your music, and your gigs on Pinterest.
Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.
Get a music industry insider's tips to marketing your music and growing your fan base in Google+.
Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.
Learn how to promote your music and create an authentic relationship with your fans by communicating with them directly on Twitter.
Design a website that will better promote and sell your music. Learn how to balance looks and usability, incorporate SEO, and avoid common design mistakes.
Learn to create your own YouTube channel, tailor it to fit your musical brand, and make your videos more search engine friendly and shareable on networks like Facebook and Twitter.
Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.
Set up a Facebook page separate from your personal one, promote your albums and gigs, and grow your fan base online.
Leverage LinkedIn to promote your business, foster community in your field, and attract talent.
Shows you how to leverage the power of tweeting for business promotion and customer engagement.