Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive. Get new tips every Wednesday.
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This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
Learn how to create a winning presence and earn revenue from your videos on YouTube.
Learn how to create a winning customer service strategy for social media platforms such as Twitter, Facebook, Yelp, and TripAdvisor.
Using Twitter strategically takes planning, creativity, and continued optimization. Learn how to use Twitter to find new customers, promote your brand, and generate leads.
Create a new authentic marketing channel fueled by social employees. Learn how to increase internal and external engagement, leads, reputation, and sales by activating social employees in your organization.
Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
Personal branding expert Karen Leland shows you the top tips for personal branding on social media, including LinkedIn and Facebook.
Learn how to manage customer comments in any online community: Twitter, Facebook, blogs, and websites.
Learn about social media for nonprofits. Discover the best free and paid marketing strategies for promoting nonprofits on social media, including Facebook and Twitter.
Learn how to use Adobe Social for social media marketing. This single solution allows you to manage and measure all aspects of your company's social media presence.
Make your content marketing campaigns more engaging with photos. C.C. Chapman shows how to acquire, post, and tag photos to promote your brands on social media.
Learn how to start a lead generation program at your organization and start converting prospects into loyal customers.
Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget.
Learn how to find a job and connect with other people in your industry with LinkedIn.
Save time managing campaigns and accomplish your advertising and engagement goals with Facebook's most powerful tools.
Learn how to start advertising on Facebook. Discover how to create and place ads, set up an ad budget, promote pages and posts, and track your campaign's performance.
Join the social-media-marketing revolution: learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
Learn how to quickly expand your customer base using low-cost and innovative growth-hacking marketing techniques.
Lay the foundation for a great Pinterest presence, which starts with marketing research, a strategic approach, and a website prepped for successful pinning.
Learn modern PR practices and techniques. See how to develop your organization's reputation, leverage social media, engage reporters and bloggers, and measure PR outcomes.
Market a product or service and build an online following by creating a great Google+ page.
Learn the top five ways you can market your brand and earn revenue from your videos on YouTube.
Discover how to accomplish your sales, marketing, branding, lead-gen, or recruiting goals on LinkedIn. Grow your business and expand your visibility online.
Learn how to enhance your LinkedIn profile for social selling and develop an efficient routine for social media monitoring and engagement with customers and prospects.
In this short film, Benji Rogers, founder of PledgeMusic, heads to SXSW to talk to music insiders about the ways artists can connect with super fans—the fans who want deeper relationships with their favorite musicians, and are willing to pay for it.
Learn how to craft compelling marketing copy to engage with your customers.
Discover how to create and cultivate an engaged online community for your business or product.
Learn music-marketing strategies to promoting your band, your music, and your gigs on Pinterest.
Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.
Get a music industry insider's tips to marketing your music and growing your fan base in Google+.
Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.
Learn how to promote your music and create an authentic relationship with your fans by communicating with them directly on Twitter.
Design a website that will better promote and sell your music. Learn how to balance looks and usability, incorporate SEO, and avoid common design mistakes.
Learn to create your own YouTube channel, tailor it to fit your musical brand, and make your videos more search engine friendly and shareable on networks like Facebook and Twitter.
Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.
Set up a Facebook page separate from your personal one, promote your albums and gigs, and grow your fan base online.
Learn about ebook trends and tools; book distribution and marketing resources; and publishing fundamentals that will help your ebook compete with the professionals.
Increase brand visibility and take advantage of the free features in Facebook to communicate and advertise your photography or videos.
Shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers.
Discover how to create a profile, add contacts, and effectively promote a business with Google+.
“I send my customers to you all the time to learn. If I had more time in the day I would live on your site!” —Alan B.
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