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Stay up to date with marketing tools and techniques that will help you run your business more efficiently. New tips every other Wednesday.
Learn how to research keywords, apply them to your website, and create ad campaigns around keywords. Increase your site traffic and better understand your user's intent with keywords.
Get new Google Analytics tips every other week in this series offering short solutions to common questions about online marketing and web analytics.
Discover how to create and cultivate an engaged online community for your business or product.
Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.
Learn how to set up your AdWords account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads with Google AdWords.
Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door.
Learn how to manage the way you're perceived, online and off, with these personal branding strategies.
Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.
Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.
Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.
Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.
Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company in this talk with an Internet marketing insider.
Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.
Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.
Get started building a profile, joining groups, and researching career opportunities with the world's largest professional networking site, LinkedIn.
Leverage LinkedIn to promote your business, foster community in your field, and attract talent.
Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message or your brand.
Optimize your videos for search engines and convert the traffic to achieve your business goals.
Illustrates the basics of setting up a Pinterest account and aggregating inspiration from around the web.
Discover how to combine advanced HTML5 form elements to gather personal details from your site visitors and deliver a better user experience.
Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.
Craft an email marketing campaign that gets results, with valuable content and a quality list of subscribers.
Marketing thought leader Lorrie Thomas Ross shares candid advice from her years of developing successful online marketing campaigns, and explains how to find new customers and clients by making a more personal connection online.
Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.
Investigates the anatomy of a link, how links affect page ranking, and the properties that make an excellent inbound link.
Shows you how to leverage the power of tweeting for business promotion and customer engagement.
Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.
Explains what SEO is and how you can start optimizing your website for search and achieve greater visibility and traffic.
Walks through the basics of branding your business or yourself through consistency, communication, and effective collateral.
Discover how to create a profile, add contacts, and effectively promote a business with Google+.
Promote a brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
Covers how to craft and deliver HTML email newsletters.
Introduces web marketers, web designers, business owners, and executives to the world of online marketing.
Explains how to build eye-catching banner ads in Flash that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display.
Provides in-depth, hands-on training on all aspects of email marketing.
Explains how site rankings on search engines work, and why search engine optimization is necessary for increasing site traffic.