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Learn how to use Illustrator to design clever, eye-catching packaging that holds up to the rigors of handling and satisfies your client's needs.
Learn about the basics of creating artwork for packages in ways that are practical for manufacturing and shipping, and make the products visually appealing.
Learn about the various types of embossing and die cutting as well as the proper ways to set up your documents to achieve consistent results.
Open a wide range of practical and creative options by learning how to add spot colors and varnishes to your print designs.
Introduces the printing process, from choosing the correct paper, inks, colors, and fonts and correctly laying out the project in Illustrator and InDesign to getting the final product from the printing press floor.