Leverage the enormous audience and unique video platform of YouTube to communicate your brand, engage your audience, and achieve your marketing goals.
Explains the popularity, pervasiveness, and functionality behind online social video services like YouTube and Vimeo, and shows you how to choose a platform that's right for you.
Learn how to start a YouTube account, build a following, promote videos on Facebook and Twitter, and shoot and edit film specifically for a YouTube audience.
“I learn most effectively through seeing and doing and lynda.com lets me do that. The movies are very well done.” —Mike I.
more from our members »